If you’re studying on a Digital Training Academy programme, then this short orientation to some of the basic concepts gives you the chance to recap some of the basic concepts in web analytics. For experienced digital marketers it will probably simply reconfirm things you’ll already know, while for marketers new to the web it can help focus how analytics can drive decision-making. If you have questions then email your Academy Manager when you finish the session. The audio lecture lasts around 15 minutes and plays straight from the web page.
Web Analytics Academy: Get started with this audio lecture
Digital Thought Leaders
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- Digital Minds: 60 seconds with I Spy’s Jim Brigden
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Digital Intelligence
Digital Research
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- OPA White Paper - A Day in the Life: An Ethnographic Study of Media Consumption
