Press release: Meadows-Klue calls for greater attention to standards and best practice

16/11/2006

London - With the standards and best practice for online advertising continuing to develop, there are dozens of new projects under way, and the industry is right to celebrate the diversity of what has become possible online. But in today’s address to the Advertising Operations Leadership Forum in London, Danny Meadows-Klue urged newcomers to “enthusiastically adopt the existing standards and best practices that industry has created”. He went on to say that “by working from these agreed guidelines agencies and clients can have the confidence to plan and buy campaigns that run seamlessly across thousands of website in Europe” - find out more at www.IABEurope.ws

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