Press release: Polish internet industry teams up with Digital for first Marketing Academy

10/11/2006

Warsaw - The Polish internet industry, led by the IDG and Agora media groups has teamed up with Digital to address skills shortages across the digital marketing sector. Next month Digital launches the first of its oene day Digital Marketing Academies for FMCG brand managers. The initial courses are aimed at the newer entrants to the industry to help them accelerate their understanding of how online can enhance their brands. Commenting on the launch, Danny Meadows-Klue, Digital's founder and chief executive, said: "There's a skills crisis in the digital marketing industry and it's holding firms back across Poland. This is what happens when a market explodes and suddenly every brand realises they need to be there; a natural product of rapid growth. This is a simple, effective way to boost your results by accessing the latest thinking.

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