Press release: The future for pan-European online advertising


London - Speaking at the IAA European Online Congress in London, Danny Meadows-Klue today talks of a new era in marketing in which brands sought ways to build time with their audiences. He explains how the conversations and social networks of the online environment were creating entirely new opportunities for brand engagement. Reflecting on his address last year about the tipping points for digital marketing, he outlined how those tipping points had now been crossed in Scandinavia, France, Germany and the UK. But at the same time he urged marketers to be bolder in exploring the new digital media mix. Closing words: "The changes that lie ahead for us in the next five years of marketing will dwarf those of the previous ten."

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