Press release: Internet: bigger than television by 2010, crossing direct mail in March

05/12/2006

London - The switch to internet advertising continues at a rapid pace and online is set to overtake direct mail advertising spend in the Spring of 2007. Speaking at today's Digital Training Academy, Danny Meadows-Klue released Digital Strategy's latest forecast for online advertising growth in the UK that outlined the leapfrogging of direct mail spend, and maintained Digital's previous forecasts of the web overtaking television in early 2010. "It's clear that far from slowing down, the migration of marketing budgets is accelerating, and as marketers switch their focus into the digital channels, internet spend will overtake direct mail, and eventually TV to account for more than 22% of all UK adspend in the first half of 2010.

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