Press release: Digital's launches the seven steps for starting in Search

02/05/2007

London - At today's Internet World annual congress, Danny Meadows-Klue launched Digital's "Seven Simple Steps for Getting Started in Search" to help marketers get prepared for bringing search engine advertising into their firm. "Too many businesses fail to get online right; search engine advertising is the most business critical form of lead generation and it's staggering how many firms still give it no attention," he said. "Get search right and it can transform your business, that's why it accounts for more than 40% of all online advertising in many countries and almost 60% here in the UK. Search engine advertising and search engine marketing will become major tools for your brand; it's time to get you started."

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