Press release: Building stronger trade associations

06/06/2007

Brussels - Digital Strategy Consulting released its latest insight report to help trade associations grow stronger in the digital arena. "Building stronger trade associations" focuses on strategies for developing trade bodies and accelerating markets. The digital economy creates the need for businesses to change the way they work. Internet communications, email, ecommerce and web media have each created huge commercial opportunities, but persuading the market to move is often too big a challenge for individual digital businesses. Commenting on the report, its author, Danny Meadows-Klue said: "By acting together through trade bodies the sector can move faster, and can work together to tackle common problems. Strong trade associations have a massive effect on accelerating their markets, and this is absolutely the case in digital advertising."

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