Press release: It's time to place the web at the heart of the marketing mix in Poland


Warsaw - Internet advertising spend is rising more than 30% year on year and topping €60m. In Poland there is clear evidence of a switch from classic direct marketing into search engine advertising. Digital's Danny Meadows-Klue told industry leaders that "the web should be at the heart of the media mix". Speaking at the Golden Arrow awards and the SMB congress in Warsaw he explained how online marketing has changed and how the technologies of the ‘Web 2.0’ generation of applications and services have big implications for how marketers work. "They have triggered a massive wave of participative communities, online social networks, user generated content and social media that have changed the landscape marketers work in", he said.

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