Press release: Understanding the customer journey is the key to understanding search


With search engines accounting for almost 60% of all online advertising spend, Digital's team have been concerned that the understanding of search remains too narrow among many brands. Speaking today at the MEC Interaction search conference, Digital's Danny Meadows-Klue urged advertisers to examine their customer's journeys to find the real role of search. "Search is not just about a single point in customer acquisition; it's in the frame at a much wider group of touch points along the way. Search is a brand building medium, and with the ceaseless product development of the engines, the opportunities will only get greater."

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