Press release: Embrace online marketing in Mexico to get the most value from media

26/07/2007

Mexico City - With online marketing continuing to accelerate in Mexico, marketers need to be braver in exploring the media mix. Speaking at the Mexican internet marketing industry's annual congress, Danny Meadows-Klue tells industry leaders that "it's now time for the web". He says that "The google generation need to be embraces and that means acknowledging the web as a mainstream media channel. In Mexico it's the must-have tool for upscale office workers, and the demographics are broadening fast". Launching a report on best practice in internet media planning, Meadows-Klue explained that "too many marketers and agencies shy away from online advertising, finding excuses to avoid anything more than minor experimentation. Mexicans are online, and marketers need to be online with them to get the message across."

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