Press release: Online advertising trends: Digital’s team outline key strategic trends

24/01/2008

Speaking at the INMA Internet Advertising Summit in London last month Meadows-Klue was clear that the pace of change will not slow down, describing a fundamental shift in the way all firms will market themselves. One of the trends advertisers should consider in order to gain more from their online investments is called behavioural targeting, and if you think the recent debate regarding targeted advertising within social media such as Facebook, is controversial, Danny Meadows-Klue’s prediction is that advertising will become much more personal across all digital media. He expects to see the majority of online display advertising switch to have behavioural and re-targeting elements within it during just the next couple of years.

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