Press release: Digital addresses international newspaper marketers

27/03/2009

Liverpool

Addressing leading newspapers from across Europe, Digital’s chief Executive Danny Meadows-Klue warned of the wholesale migration of titles from print to online. “We expect 20% of magazines and newspapers to move to web online editions during the next 3 years” he said, “with a further 10% either closing completely or dramatically reducing their frequency of publication”. Digital Strategy has been concerned about the impacts of channel shift in the newspaper industry and believes the economics of newspapers are too fragile for most to invest in the same quality of editorial for web-only editions. “The shakeout and consolidation will lead to fewer news media titles, but much more strongly integrated brands with online, print and broadcast all working well together under a single masthead.”

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