Press release: Newspapers: understanding the perfect storm

13/03/2009

“Within three years, 10% of Europe’s newspaper titles will have closed and many more will have reduced their pagination or their frequency of publication.” That was the warning in Danny Meadows-Klue’s address to the European newspaper industry at the International Newspaper Marketing Association in Liverpool. “For too long newspaper groups have under-invested in their digital products and teams, sticking with Web 1.0 publishing models at a time they should be moving into social media. Few teams have the people and resources they need to accelerate their businesses and protect shareholder value”, he said. The event launched Digital Strategy Consulting’s assessment on the market: “A perfect storm”. The Digital Insight Report provides a summary of the key factors behind the sudden collapse in profitability of newspapers, and illustrates a series of ways newspapers can navigate the challenges to develop profitable and sustainable business models.

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