Press release: 10 Golden Roles For Social Media Marketing Insight Report published

10/06/2009

Blogs, online communities, social media and then social networks have permanently changed online marketing. In this new landscape brands are in a constant dialogue with customers who increasingly play critical roles in advocacy and recommendation. The brand is only one guest among millions and the challenge for marketers is that while the rewards may be great, the risks are greater. Digital's Ten Golden Rules for Social Media Marketing were extracted from analysing the successes and failures of hundreds of social media marketing campaigns, looking for DNA that was shared between the successful and absent in those that failed. The clarity of patterns that emerged removes much of the mystery of social media and helps marketing teams quickly identify the specific risks and potential of the opportunities unfolding around them.

Download: Social media marketing best practice

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