Press release: Internet market overview of India published

11/06/2009

The latest overview of internet marketing and use in India is published today. The research covers the growth of the Indian market and the nature of the digital divide. In India the web is now established as a mass market media channel for the wealthy. Email has become a mass market media channel for office workers and professional classes. Mobile (for SMS) is a mass market media channel across many demographics, but the while mobile use is very high, mobile devices and the web will not properly converge until late 2010. The main changes in internet access have happened in the last five years and the internet has become an essential part of office life, and plays a key role in many homes.

www.digitalstrategyconsulting.com/india

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