Press release: Audit your online ad effectiveness


Digital marketing audits are the new way to improve marketing ROI

The return on investment of digital campaigns often runs at 40% of their potential. These are the findings from research by Digital Strategy Consulting into consumer brand campaigns across a dozen markets. Online advertising and microsite campaigns often fail to reach the right target audience, or the right numbers of people, to deliver anything more than minor uplifts in awareness. Marketers need to improve the return on investment they get from all marketing, but digital channels have key tools that allow this ROI to be calculated and improved more quickly than other media. In response to the research, Digital’s team are releasing new versions of their Digital Marketing Audit methodology for helping agencies and brands get more value from the budgets and human resources invested in digital campaigns.

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