Press release: Digital Strategy Consulting grows with acquisition of Netimperative.com

04/08/2009

We’re delighted to announce the acquisition of the Netimperative.com publishing and events businesses that for 10 years have helped keep digital marketers and managers up to date with business intelligence through their website, newswires and events.

Netimperative.com’s publishing business - which includes their news site, the Digital Industry Guide and the daily email news services for 12,000 people - will continue alongside our Digital Intelligence, Digital Insight Reports and Digital Strategy Consulting’s other publishing operations.

Netimperative.com’s events business - which includes monthly the Directors’ Dinners, NetNights, Digital Seminars and Digital Conferences will work with the DigitalTrainingAcademy.com internet marketing coaching business.

Davina Lines, Netimperative.com’s co-founder and Managing Director said: “It’s great news. We’ve been reporting on this industry for a decade and know it inside and out, but the market is tough for publishers and becoming part of Digital Strategy Consulting gives us access to greater resources and more content – while their DigitalTrainingAcademy.com management coaching business is a great boost for our events.”

Danny Meadows-Klue, Chief Executive of Digital Strategy Consulting said: “The centre of gravity in marketing and communications has shifted to digital channels. Getting the right digital strategy is now a make-or-break agenda item in every boardroom. Netimperative.com will be giving managers the insights they need for making the right decisions, right now.”

The business is relocating to Digital’s soho office and publishing will continue in the next 10 days.


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