Press release: Following 10GR for social media campaign management, 10 key steps for building SM strategies


Developing strategies for social media marketing

Following our 10 Golden Rules in the practices of social media campaigns, many people asked us for further insights about how to develop social media strategies. This month we finish collating a best practice note on the key steps in developing a social media campaign, including the sequence of ideas generation for social media marketing, piloting social media with small closed user groups, and derisking social media marketing projects. This short Digital Insight Report is available from the Social Media Academy.

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