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MediaTel Question Time

Thursday, 02 November 2006

Danny%20Richard%20and%20Torin%20100.jpgLondon - At Digital we've been probing people's views for what the online ad industry will be with at the end of the decade. Since 2004 we've been forecasting internet adspend to be around the same size as the TV industry by the end of 2010. TV we expect to drop from 23% into the high teens and although the advent of IPTV will blur some of the definitions, we’re confident that web advertising will overtake national press and then direct mail to match TV. Tonight we invited the Daily Mail’s Guy Zitter, i-Level’s Andrew Walmsley, Future’s Stevie Spring and The Guardian’s Richard Eyre to join us in some crystal ball gazing and suggest what the numbers will be. Only Richard Eyre would be drawn to a number: “With the traditional media all going online, the difference between their online product and their traditional product is blurring; it all blends into one. The future of advertising expenditure will be very different from what we have today. By 2020 50% of UK advertising spend will be online.”

Digital selected by IPC Magazines to deliver Digital Training Academy Programme

Wednesday, 01 November 2006

London - The IPC Magazine group has invited Digital to deliver a wide ranging programme of in-company training for its management teams and media sales teams who are looking to learn more about digital marketing. The course is part of the Digital Media Sales Academy and equips media owners with the tools they need to unlock the potential of online commercial revenues. Media brands that cross from print into online have additional potential to harness the power of cross media packages, and the academy explores this, along with the latest insights into media planning, online creative, marketing strategy and digital technology.

Digital selected by CNET Networks to support the launch of ZDNet UK

Saturday, 28 October 2006

London - Online pioneers CNET Networks have invited Digital Strategy Consulting to support the launch of their new UK website ZDNet. The site is a pioneer of Web 2.0 design and architecture.

Meadows-Klue calls for greater attention to standards and best practice

Wednesday, 11 October 2006

London - With the standards and best practice for online advertising continuing to develop, there are dozens of new projects under way, and the industry is right to celebrate the diversity of what has become possible online. But in today’s address to the Advertising Operations Leadership Forum in London, Danny Meadows-Klue urged newcomers to “enthusiastically adopt the existing standards and best practices that industry has created”. He went on to say that “by working from these agreed guidelines agencies and clients can have the confidence to plan and buy campaigns that run seamlessly across thousands of website in Europe” - find out more at www.IABEurope.ws

Digital selected by IPC Magazines to deliver internet commercial training

Thursday, 05 October 2006

London - The IPC Magazine group has invited Digital to deliver in-company training for its media sales teams who are looking to learn more about digital marketing. The course is part of the Digital Media Sales Academy and equips media owners with the tools they need to unlock the potential of online commercial revenues. Media brands that cross from print into online have additional potential to harness the power of cross media packages, and the academy explores this, along with the latest insights into media planning, online creative, marketing strategy and digital technology.

Digital selected again by IAB Mexico to assist in third phase of growth

Tuesday, 03 October 2006

London - The Interactive Advertising bureau (Mexico) has asked Digital to return to support in the management of the next phase of its growth. Digital was instrumental in the launch and planning of the IAB in Mexico , working with teams from MSN and Yahoo on the idea of a trade body in the country back in 2005. Eighteen months on the plans have delivered a successful body and a booming internet economy and Digital has been reappointed as a strategic advisor for its expansion.

Internet industry on course to be half the size of UK TV market by year end

Wednesday, 27 September 2006

London - With online advertising continuing to set record levels of expenditure, in today’s address to the quarterly conference of the IAB’s Leadership Council, Danny Meadows-Klue will argue that internet advertising is not only set to exceed national press advertising in the UK this Autumn, but is on course to reach the milestone of being half the size of television advertising. “It’s a momentous time in the industry. Internet advertising has gone from being an after thought in the marketing plan to being something of such strategic value that no campaign should be considered unless digital channels have been taken on board.” He went on to unveil Digital’s five year prediction “that by the end of the decade internet advertising will have overtaken television advertising in terms of gross revenue in the UK”. Digital is predicting online to account for over 20% of all advertising spend and TV to slide to 19% before levelling out.

Standards for IPTV advertising begin under stewardship of Meadows-Klue’s taskforce

Tuesday, 26 September 2006

London - Launched today at the AdTech London annual conference, the internet industry united to pledge its support in the development of standards for best practice in television advertising content delivered over the web. As chair of Standards & Best Practice for the European Federation of IABs, Danny Meadows-Klue has built up a taskforce of more than 100 companies that are committed to making TV advertising on the web as easy to buy and trade as regular banners and MPU advertising formats. “We’re at the start of a new era in which the pent-up demand for television advertising to be released onto the internet will finally be released. Getting the formats, fileweights and advertising workflow processes right is key to achieving an efficient market and that’s where our team are focussing their efforts.

Meadows-Klue selected to spearhead internet click fraud taskforce for Europe

Monday, 25 September 2006

New York - Following six years as chair of Standards & Best Practice for the European Federation of IABs, Danny Meadows-Klue has been selected to chair the new European industry group that will explore issues of false clicks and invalid clicks on search engines. Meadows-Klue has been pushing for the creation of such a group for two years, but only this Autumn did the industry start to lend its support. “Search engine advertising is a fantastically powerful customer acquisition tool”, he said. “But every community has its vandals and we need to come together as an industry to take action against the small minority who abuse the system - find out more at www.IABEurope.ws

Meadows-Klue selected to spearhead internet click fraud taskforce for Europe

Monday, 25 September 2006

New York - Following six years as chair of Standards & Best Practice for the European Federation of IABs, Danny Meadows-Klue has been selected to chair the new European industry group that will explore issues of false clicks and invalid clicks on search engines. Meadows-Klue has been pushing for the creation of such a group for two years, but only this Autumn did the industry start to lend its support. “Search engine advertising is a fantastically powerful customer acquisition tool”, he said. “But every community has its vandals and we need to come together as an industry to take action against the small minority who abuse the system” - find out more at www.IABEurope.ws

PPA selects Digital for online media sales training

Tuesday, 22 August 2006

London - Digital has been appointed by the PPA trade association to help 150 publishers get to grips with online media sales. Media teams have real challenges crossing over from print and broadcast to sell online successfully. Yet with all their clients actively exploring digital marketing it's key that media brands get it right. This workshop is taken from our Digital Media Sales Academy and covers '10 things you need to know before you start selling online'. We explore what the future holds for online advertising as opposed to print, the issues of formats and pricing, and how to structure your team for success. The event is on 29 November 2006 at the Vue cinema in Leicester Square. For ticket details email the Digital team.

Digital invited by Haymarket to write the circulation and strategies for Eve, Stuff and Autocar’s websites

Thursday, 17 August 2006

Today Digital was invited to deliver the strategies for building the online audiences of leading Haymarket Consumer Magazine titles including Eve, Stuff and Autocar. The household names are extending their presence on the web and invited Digital’s team to develop their plans. The project is uses the framework Digital has built to help online media owners increase their audiences and structure their marcoms activity.

Press Association invites Digital to evaluate multimedia markets

Tuesday, 15 August 2006

London - Digital’s team has been invited by the multi award-winning Press Association to research the potential for multimedia content in a converged media landscape. With the explosive use of video and audio programming, Digital’s close ties to the UK and European markets were seen as crucial for being able provide insights into how audiences are changing and how the advertising industry is responding.

Digital Training Academy launches the Web 2.0 Community Academy

Saturday, 12 August 2006

London - Following a year of research into online social networks and web communities, Digital Training Academy today launch the first in a series of Web 2.0 advanced training programmes for digital marketers. Responding to needs in internet marketing and strategy, the Academies will form public access courses, events and in-company training.

Digital invited to lead international online advertising trade association summit

Tuesday, 20 June 2006

New York - Digital’s team helped run the Internet Advertising Bureau in the UK for more than 5 years, and have worked on the launch of no less than 20 internet trade associations. That’s the reason the US Interactive Advertising Bureau invited Digital to help create the first global congress for internet trade associations. The summit will take place straight after the MIXX awards as the climax of AdWeek in the US and IAB teams from 15 countries will be attending. To book places contact the team at Digital.

Danny Meadows-Klue calls on Swedish marketers to unlock the potential of their brands by seizing online

Tuesday, 23 May 2006

Dagens Media online

www.dagensmedia.se/mallar/dagensmedia_mall.asp

International directory publishing association invites Digital to explore impact of digital media

Friday, 05 May 2006

London - The European Advertising Directory Publishers Association has commissioned Digital to consider the role of directory advertising in a post-convergence market. With the creation of numerous digital channels, the way businesses and consumers source their information is shifting and this research will bring fresh insights into the changing behavior of marketers and the challenges media groups face. The research paper will be presented by Danny Meadows-Klue as part of a keynote address on June 2nd in Rome at the annual EADP congress.

Digital announces winner of Haymarket Digital Marketing Challenge

Thursday, 04 May 2006

London - Today Digital announces the winner of Haymarket magazine's Digital Marketing Challenge. The digital marketer is honored for proving their skills in digital marketing by developing cutting edge digital media and marketing plans. Among the panel of judges were Haymarket Directors David Prasher and Carolyn Gill, and chairman of the judges, Digital's Danny Meadows-Klue. On giving the award, Danny said: "Digital marketing presents a wealth of opportunities. But hard graft is needed to learn the skills of the trade. Media owners who are investing in the soft skills are seeing the returns the marketing challenge has put sales executives into the seats of marketing directors at one of the most challenging times."

IAB teams up with Digital, launching training programme to bridge industry skills gap

Friday, 28 April 2006

London - The UK Internet Advertising Bureau (IAB) has teamed up with Digital Strategy Consulting to address skills shortages across the digital marketing sector, with a personal development initiative, branded "IAB Progress" - a comprehensive programme of training and development courses and seminars. This is multi-year joint venture between the IAB and Digital Strategy Consulting. The initial courses are aimed at the newer entrants to the industry to help them accelerate their understanding. The initial selection of courses have been chosen by the online industry, but both organisations have committed to evaluate further opportunities as industry raises them.

The IAB has also identified that 'industry switchers' - people moving between different media platforms e.g. from TV, radio or print into the online environment - can also benefit from introductory training.

The IAB has identified five key areas that are suffering from underinvestment in training and resources:

  • Email marketing
  • Media sales
  • Media planning and buying
  • Advertising traffic management
  • Search engine marketing

The "IAB Progress" training programme, due to start in early June, will consist of one-day digital training academy courses from Digital Strategy Consulting. The content is a practical and hands-on, designed to let marketers leap forward in their understanding of how to get the most from the digital advertising revolution. The academy courses have been designed by the IAB's former CEO Danny Meadows-Klue, and are delivered by seasoned coaches and practitioners. The first academies give new entrants to the industry a fast-track to deeper knowledge, and all participants receive comprehensive training packs and certificates.

The IAB is also set to launch a dedicated training and development area on its iabuk.net website where members can access course materials, research and the latest thinking.

Danny Meadows-Klue, Digital Strategy Consulting chief executive, said: "There's a skills crisis in the digital marketing industry and it's holding firms back. This is what happens when a market explodes and suddenly every brand realises they need to be there; a natural product of rapid growth. That's why recruitment and training have become top of the agenda for most digital firms right now. This is a simple, effective way to boost your results by accessing the latest thinking."

Guy Phillipson, IAB chief executive, said: 'The online skills shortage is a major issue and therefore a priority for the IAB, so it's only right we have taken the lead and developed a specialist training initiative. IAB Progress is all about developing the industry by ensuring we have the talent to deal with the massive growth of online." Read the IAB press release here


Digital selected by CNET Networks to support the launch of GameSpot.co.uk

Monday, 24 April 2006

London - Online pioneers CNET Networks have invited Digital Strategy Consulting to support the launch of their new UK website GameSpot. The site achieved a record-setting one million page impressions on its first day and the forum enjoyed more than a thousand posts.

Digital selected by Financial Times to deliver online commercial training

Sunday, 23 April 2006

London - The Financial Times has invited Digital Strategy Consulting to deliver in-company training for its media sales teams who are looking to learn more about digital marketing. The course is part of the Digital Media Sales Academy and equips media owners with the tools they need to unlock the potential of online commercial revenues. Media brands that cross from print into online have additional potential to harness the power of cross media packages, and the academy explores this, along with the latest insights into media planning, online creative, marketing strategy and digital technology.

International publishing association invites Digital to explore strategy for trade associations

Thursday, 20 April 2006

The FIPP international media trade association today invited Digital to consider the role of digital marketing within media trade associations. At a time when magazine websites around the world are offering some of the most innovative of publishing models, Digital will be exploring how their trade associations can harness the same tools to create new communication channels and increase the efficiency of their member services.

IAB Italy commissions Digital for a creative academy to explore the power of online marketing

Monday, 10 April 2006

Milan - The Italian Interactive Advertising Bureau has invited Digital Strategy Consulting to show how the creative nature of online advertising can build brands and generate response. The course is part of the Digital Creative Training Academy and this will be the first time it has run in Italy. Digital's course director, Danny Meadows-Klue, will deliver the academy in Milan on May 31st.

Digital selected by International Herald Tribune to deliver online commercial training

Wednesday, 05 April 2006

Paris - The International Herald Tribune has invited Digital Strategy Consulting to deliver in-company training for its media sales teams who are looking to learn more about digital marketing. The course is part of the Digital Media Sales Academy and equips media owners with the tools they need to unlock the potential of online commercial revenues. This will be the first Digital Training Academy to be delivered in Paris which is the third largest market for internet advertising spend. Media brands that cross from print into online have additional potential to harness the power of cross media packages, and the academy explores this, along with the latest insights into media planning, online creative, marketing strategy and digital technology.

International publishing group appoints Digital for first online learning seminars

Monday, 27 March 2006

London - The FIPP international media trade association today invited Digital to deliver the first of its online executive briefing services. The web based seminar will help directors of publishing businesses from countries as far apart as Russia, Argentina, Australia and Canada learn more about the effects of media substitution as online channels start to erode the markets of print titles. The webinar includes coverage of Digital's insight reports on market growth and European advertising spend.

Digital selected again by IAB Mexico to assist in second phase of growth

Thursday, 23 March 2006

London - The Interactive Advertising bureau (Mexico) has asked Digital to return to support in the management of the next phase of its growth. Digital worked in Mexico with teams from MSN and Yahoo on the launch and planning of the country's first IAB trade body. One year on the plans have delivered a successful body and a booming internet economy.

IAB Mexico celebrates first birthday

Saturday, 04 March 2006

Mexico - One year ago Digital Strategy Consulting was called in by MSN and Yahoo to work on the development of a trade association for the Mexican market. We worked in Mexico City with the incoming management, MSN and Yahoo on the strategy and launch plan for the group in 2005. one year on and Bianca Loew, Director General of the Mexican IAB celebrates the bureau's first birthday with a cake in the shape of a laptop.

Digital's CEO gives inaugural graduation speech at the Google Diploma in Digital Marketing

Thursday, 02 March 2006

London - The graduation of the first class of UK Digital marketers, today marks another small step in the march of digital marketing into the mainstream of media and the heart of marketing. Digital's founder, Danny Meadows-Klue was chosen to present the diplomas for his role in driving digital marketing in UK industry. Presenting the diplomas at the Googleplex in London, he said: "Training is always key to unlocking potential, but in times of vast economic and social change it takes on a new gravitas. Training in digital marketing is critical for all firms who want to become all they can through these new channels. For the firms who embrace the digital networked economy, rich rewards await; for those who fail to prioritize it, they not only fail their customers, but hand them over to competitors. Today's graduates are ambassadors for the industry and their firms are standard-bearers for smart commerce."

Read full graduation speech

Europe's online ad market crosses €4bn

Tuesday, 28 February 2006

London - The inaugural 'Digital Europe' report reveals online advertising spend across Europe to have crossed the €4bn threshold. Online's market share has broken 5% of all national advertising spend in three countries, and this new data - collected in partnership with IAB teams across Europe - paints the most accurate picture yet of the 14 national markets.

Read full press release. Download the full report.

Digital CEO elected lifelong fellow of the Institute of Direct Marketing

Thursday, 23 February 2006

London - Digital Strategy Consulting's CEO Danny Meadows-Klue, is today honoured with being elected as a lifelong honorary Fellow of the Institute of Direct Marketing for his services to the digital marketing community. Danny's work with IDM began in the mid-nineties when he first started writing for their Journal, before accepting a seat on its editorial board. He was the inaugural chair of the examinations board for the first certificate in EMarketing, and later helped in the formulation of the first UK Diploma in Digital Marketing. All these roles have continued, along with his support of three of the IDM's Councils, the Education Council of which he continues to co-chair. On receiving the award he said: "Marketers need to have the confidence to be braver. We're in the midst of vast economic and social upheaval and it's up to marketing teams to guide their firms through it. Change is uncomfortable, but needs to be embraced; and for the firms that do, rich rewards await."

Read full acceptance speech

Digital champion the Internet's Golden Age in Economist annual debate

Wednesday, 22 February 2006

London - Digital Strategy Consulting's CEO Danny Meadows-Klue, will tonight champion the role of the internet as fostering and unlocking the creative potential of all it touches. From software developers to offline cottage industries, bloggers to artists, the internet is removing the frictions in society and breaking down barriers as never before. The debate is part of the RSA's lecture programme and is being covered by The World Tonight on BBC Radio 4.

Read full speech

Digital urges self-regulation for legal framework

Wednesday, 22 February 2006

London - Concerned by the growing discussions of statute regulation as the way for governments to satisfy stakeholders that the internet is being placed 'under control', Digital Strategy Consulting urges that self-regulation be adopted as the primary framework for policing the internet. Speaking to The Economist, Danny Meadows-Klue said: "The lack of access citizens have had in the past to debate about the legal frameworks of regulation needs to change, and the web is the perfect tool to achieve this, enfranchising citizens, stakeholders and lawmakers, to share their insights and understanding. The legal framework for creating national statute law just doesn't work well online. We're in an environment that is moving incredibly fast, we're having new distribution channels all the time, we're having new uses of this technology which none of its creators could envisage - only a self regulatory regime can support this. Citizens and stakeholders need to be given the power and tools to manage their environment; there's a natural self-regulatory model within web communities anyway. Citizens are in control of where they go and what they do in a way that simply isn't possible in other media. We need to turn this into something lawmakers can appreciate and then change the way they approach regulation issues. Self regulation should be at the heart of what happens in digital spaces."

British Medical Journal appoints Digital to work on strategy for product development

Monday, 20 February 2006

London - Directors of the British Medical journal appointed Digital Strategy Consulting today to begin reviewing th strategy for the development of part of their services. The market leading BMJ was one of the first professional services journals to go online in the UK. It is looking to retain its edge at a time of change brought about the growth of digital media and restructuring in some of its associated markets.

Digital selected by Haymarket Consumer Publishing to deliver online commercial training

Thursday, 16 February 2006

London - The consumer magazine division of Haymarket Publishing has invited Digital Strategy Consulting to deliver in-company training for its media sales teams who are looking to learn more about digital marketing. Haymarket's brands include the award-winning What Car website that was one of the first UK consumer magazines to launch on the web. The Digital Media Sales Academy will be delivered in the Spring and Summer to online and offline sales teams. Media brands that cross from print into online have additional potential to harness the power of cross media packages, and the academy explores this, along with the latest insights into media planning, online creative, marketing strategy and digital technology.

Digital selected by Press Association to deliver online commercial strategy

Friday, 03 February 2006

London - The Press Association has selected Digital Strategy Consulting to develop an online commercial strategy for several of its business to business brands. Digital forecast the online advertising market would be worth more than £1.15bn in 2005 and numerous new opportunities have developed for media owners.

IAB Europe appoints Digital to run day-to-day operations

Tuesday, 03 January 2006

Brussels - Digital Strategy Consulting has been selected by the Interactive Advertising Bureau's European federation of trade associations to develop the secretariat and infrastructure of the association, as it expands to satisfy new demands following the explosive growth of Europe's Interactive Advertising Industry. The expertise of Danny Meadows-Klue - cofounder and former president of the UK and European IABs - will be supported by Catherine Evans who takes on the new role as a Project Manager for IAB Europe.

Digital's new brand identity unveiled

Sunday, 11 December 2005

London - Digital Strategy Consulting today unveils its new brand identity. Designed by the multi-award-winning team led by James Hilton and Ajaz Ahmed at AKQA, the identity is being applied to all publications, websites, training materials and toolkits during the next two months. New artwork is available on request for strategic partners.

Digital expands Digital Intelligence news service

Thursday, 01 December 2005

London - Digital Strategy Consulting today expands its monthly digital news service, the leading download of data and research covering Europe's digital media and marketing industries. The service, launched in 2000, is will now carry additional research (thanks to partnerships that include Nielsen//NetRatings), be made available to all employees of our partner organisations, and be available as a web based product on www.DigitalStrategyConsulting.com/intelligence. To subscribe contact Digital's Senior Content Producer Ben Le Foe.

Digital to keynote at E-Expo 2005

Thursday, 01 December 2005

Nottingham - Digital Strategy Consulting's CEO Danny Meadows-Klue is to give the keynote address at the annual E-Expo congress and conference for businesses in the East Midlands wanting to harness Digital Marketing. Later this month the 1200 delegates will hear about the scale of the digital revolution and be given simple, practical steps to explore how online can help them find new customers. Danny will also chair the congress.

INMA enters strategic partnership with Digital; launching first Internet Commercial Masterclass

Friday, 18 November 2005

Antwerp - With newspaper executives across Europe wrestling with the growing challenges of how to successfully build online publishing businesses, Digital has teamed up with INMA – the International Newspaper Marketing Association – to launch the first Internet Commercial Masterclass for European online news media publishers. The courses – to be held in Antwerp next month – bring together newspapers from seven countries, for a strategy health check on their 2006 plans.

Digital's management team expands; Catherine Evans joins

Friday, 11 November 2005

London - Digital Strategy Consulting's continued growth sees Catherine Evans join the team as a project coordinator this month. Evans is a veteran of the UK IAB where she worked with Meadows-Klue on its acceleration during 2003-4. Her roles at Digital will include managing publishing and communication operations as well as sharing her expertise in trade association management with Digital's trade association clients.

Digital to keynote at direct marketing online congress

Tuesday, 01 November 2005

London - Digital Strategy Consulting's CEO Danny Meadows-Klue is to give a keynote address at the annual congress of the direct marketing industry in the UK. Speaking later this month, Danny will argue that digital marketing is the new direct marketing medium and that the direct marketing industry can play a critical role in filling the chronic skills gap identified by Digital Strategy Consulting as being a key barrier to the industry's growth. Danny will also chair the congress.

Digital to keynote at World Association of Newspapers congress

Saturday, 01 October 2005

Madrid - Digital Strategy Consulting's CEO Danny Meadows-Klue is to give the keynote address at the annual congress of the World Association of Newspapers, FIPP and IFRA. Speaking at Beyond the Printed Word for the first time in six years, Danny will argue that with few notable exceptions Europe's newspaper industry is completely failing to grasp the real potential of digital networked media, letting slip their brand heritage and lead over the new digital businesses. Danny will also give private workshops at the congress.

Digital to keynote at European marketing online congress

Saturday, 01 October 2005

London - Digital Strategy Consulting's CEO Danny Meadows-Klue is to give the keynote address at the annual congress of the International Advertising Association for the second year running. Speaking later this month, Danny will argue that the scale of the communications revolution has been under-estimated and that the marketing industry has divided into two; those who use digital and those still missing out these new channels of customer contact. Danny will also chair the congress.

Digital to keynote at Italian Internet Forum

Saturday, 01 October 2005

Milan - Digital Strategy Consulting's CEO Danny Meadows-Klue is to give the keynote address at the annual Italian digital media congress for 1800 delegates in Milan. Speaking later this month, Danny will argue that across Europe a revolution has taken place in communications and that any firm failing to embrace digital communications is failing its customers.

Digital urges European Commission to place self regulation at the heart of i2010

Monday, 05 September 2005

London - Today, at a European policy development meeting in London, Digital Strategy Consulting's CEO Danny Meadows-Klue, will urge European Commissioners to adopt self regulation as the core framework for policing activity on the internet. Danny cites many examples of effective self regulation that harness the community power unlocked through the digital networked society, these include: the Internet Watch Foundation (IWF) that self-regulates website content, the Advertising Standards Association's self-regulation of advertising, and the internet industry's successful response to the plague of spam. With consumers and corporate stakeholders proving they can manage these new spaces themselves, the rationale for statute regulation or European directives is no longer present. This has significant implications for the i2010 debate and the parallel 'Television Without Frontiers' Directive, and we urge The Commission to take a step back and allow citizens and markets to resolve many of the challenges of these new spaces.

Digital's management team expands; Steve Miller joins

Wednesday, 03 August 2005

London - Digital Strategy Consulting's continued growth sees Steve Miller join the team as a project manager this month. Miller is a veteran of the UK IAB where he worked with Meadows-Klue as the first Membership Services Manager on its acceleration during 2003-4, helping treble the membership of the organisation His role at Digital will include managing member services for trade association clients and coordinating some of Digital's new training opportunities.

Digital launches monthly 'Digital Thought Leaders' publications

Wednesday, 08 June 2005

London - Today Digital Strategy Consulting launches its new monthly publication Digital Thought Leaders to help share the insights from some of the leaders of the new economy. In the first edition, co-published with The Guardian newspaper (London), Digital's CEO Danny Meadows-Klue interviews Craig Newmark, founder of global community service CraigsList and discovers that even though they have more traffic than Amazon, the business remains true to its not-for-profit origins. Future profiles include Microsoft's founder and chief architect Bill Gates, Google's European CEO Nikesh Aurora, founder of online banks Egg and Zopa Richard Duvall, 24/7RealMedia CEO Christopher Wagner and Steve & Julie Pankhurst, founders of FriendsReunited.co.uk.

IAB Mexico appoints Digital to develop strategy for launch

Friday, 20 May 2005

Mexico City - Digital Strategy Consulting has been selected by the Interactive Advertising Bureau (Mexico) to develop the strategy for the launch of the IAB in Mexico and to provide training and support for the founding team. Danny Meadows-Klue will lead the project which is supported by MSN and Yahoo! As cofounder and former president of the UK and European IABs, and an advisor on the launch of 15 further digital trade bodies and initiatives, Danny will help fast-track their strategy and operational development.

Digital to keynote at AFCP regional newspaper forum

Sunday, 01 May 2005

San Francisco - Digital Strategy Consulting's CEO Danny Meadows-Klue is to give the keynote address at the annual congress of the Association of Free and Community Papers. Speaking to 800 delegates later this month, Danny will ring a wake-up call for newspaper executives, urging them to move fast to retain their markets at a time when the very role of the local newspaper hangs in the balance.

IAB Europe appoints Digital Strategy Consulting to manage acceleration programme

Tuesday, 15 February 2005

Brussels - Digital Strategy Consulting has been selected by the Interactive Advertising Bureau's European federation of trade associations to provide general management of the association, as it prepares for expansion under its new Italian President, Layla Pavone. Digital Strategy Consulting's CEO Danny Meadows-Klue steps down as European President and takes the role of European Chief Executive. Danny is the cofounder and former president of the UK IAB as well as the European Federation, and he has helped launch 15 further digital trade associations and initiatives.

Corporate Social Responsibility Programme: MSF selected

Wednesday, 05 January 2005

10% of Digital's activity is given to charitable causes. It's a big commitment, but we believe CSR should be part of every firm's agenda, and whether it's cash donations or management time, every firm has something to offer. We have helped Medecins Sans Frontieres since we came across them while supporting healthcare and educational projects in Ethiopia four years ago. This year they will be our Christmas Charity. Executives who would like to contribute to our Corporate Social Responsibility work should contact us directly; digital media and management skills are key for charities and social causes, and managers in the industry are already well placed to help.

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