Brussels - Digital Strategy Consulting has been selected by the Interactive Advertising Bureau's European federation of trade associations to provide general management of the association, as it prepares for expansion under its new Italian President, Layla Pavone. Digital Strategy Consulting's CEO Danny Meadows-Klue steps down as European President and takes the role of European Chief Executive. Danny is the cofounder and former president of the UK IAB as well as the European Federation, and he has helped launch 15 further digital trade associations and initiatives.