Mexico City - Digital Strategy Consulting has been selected by the Interactive Advertising Bureau (Mexico) to develop the strategy for the launch of the IAB in Mexico and to provide training and support for the founding team. Danny Meadows-Klue will lead the project which is supported by MSN and Yahoo! As cofounder and former president of the UK and European IABs, and an advisor on the launch of 15 further digital trade bodies and initiatives, Danny will help fast-track their strategy and operational development.