Paris - The International Herald Tribune has invited Digital Strategy Consulting to deliver in-company training for its media sales teams who are looking to learn more about digital marketing. The course is part of the Digital Media Sales Academy and equips media owners with the tools they need to unlock the potential of online commercial revenues. This will be the first Digital Training Academy to be delivered in Paris which is the third largest market for internet advertising spend. Media brands that cross from print into online have additional potential to harness the power of cross media packages, and the academy explores this, along with the latest insights into media planning, online creative, marketing strategy and digital technology.