Today, Digital and The Bookseller launch the first in a programme of "Web 2.0 Marketing Academies" geared to the needs of the book publishing sector. Suddenly every book publisher wants to harness digital marketing, launch their blogs and connect to their communities. These Academies are geared to the specific challenges book publishers face and Digital has put together a special programme to show book publishers the theory of communities, social networks and blogs; the strategies for weaving them into the book publisher’s business; and the practical strategies for what really needs to be done. These half day sessions run throughout the Autumn.