With rapid development continuing to be the norm, publishers need to be able to read the landscape and work as a team to set the right direction. Digital’s team are delighted to be launching the first Digital Training Academy in South Africa to help publishers learn more about how to harness the medium and get the most from online channels. With the price of broadband connections reducing in the country, and mobile access at an all-time high, now is the right moment for Southern African publishers to be accelerating their internet strategies. This Academy series has been designed by Digital’s director Danny Meadows-Klue, who back in 1996 opened the Southern African Internet Congress in Midrand (SA), saying that: “internet communications will change landscape of media and marketing on a scales as great as the impact of television, forcing media groups to rebuild their products and reposition their brands”. Today’s Digital Publishing Strategy Academy examines the next wave of Web 2.0 techniques, including social media and online communities, letting publishers prepare for the next paradigm in media.