Stockholm, Sweden

Speaking at today’s TS annual conference in Stockholm, digital marketing pioneer Danny Meadows-Klue urges Swedish brands to be more innovative in the use of online as a marketing channel and Sweden’s media owners to embrace more deeply the models of digital publishing in a converged sector. “We’ve moved beyond the era of getting blogs, social media and video into web businesses; smart online media need to define and deploy new business models if they are to truly champion the potential of online customer engagement, and win the hearts and minds of their audiences in Sweden.” In an address to key Swedish media owners, Meadows-Klue examines some of the global trends in online advertising as well as the craft skills for helping media owners boost their revenues in online advertising and the formula for profitable online entertainment firms.