With e-learning and blended learning forming a fundamental building block in 21st Century training and development, Digital's CEO, Danny Meadows-Klue was delighted to announce this year's award for excellence. Congratulations go to Young Foresight for their work with the National Skills Academy Nuclear group to create such an excellent learning tool to teach 14-16 year-olds about electrical energy, production and distribution. The film is being used as part of Key Stage 4 in the UK national curriculum and was an outstanding entry in this year's awards. Digital's corporate social responsibility programme supports the goals of sustainability in energy and population. More details of recent corporate social responsibility projects are in the CSR pages.
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IVCA Awards Winners 2008
Grand Prix Winner
Winner: The Grim Reaper
Produced by: The Edge Picture Company
Client: COI / British Army
Aims and Objectives:
Army personnel are 2.5 times more likely to die in a Road Traffic Accident than the general population affecting soldiers, their families, and morale. This increases within 3 months of the end of an operational tour. The aim is to get an audience used to taking risks, to think again and change their behaviour.
Intended Audience:
All army personnel returning from deployment or going home on leave (mostly from Iraq or Afghanistan). Key targets: young men between the ages of 18-35,typically the lower ranks. The film is shown during ‘decompression’ in Cyprus,and just before they board.
Judges’ Citation:
This year’s Grand Prix winner has numerous outstanding qualities - strong direction and editing, scenes of impact balanced by touches of humour and valuable insights into the psychology of its target audience. But above all it had a clear and powerful concept that brought all these elements together. Script,style and technique meshed seamlessly to create a memorable and effective piece of work.
Industry Award For Effective Communication
Gold Winner: Steamy Windows
Produced by: ST16
Client: North Lancashire Primary Care Trust
Aims & Objectives:
To reduce drink drive related deaths in Lancashire’s young male drivers, to make them think about loss of life as a consequence of drink driving, to ensure they were compelled to watch and subsequently pass it on to friends and also to ensure they did not instantly switch-off to just ‘another road safety communication’.
Intended Audience:
Lancashire’s young drivers, 17-25 predominantly male. This ‘viral’ was posted on YouTube and Kontraband.com, backed by a seeding strategy, including posing as users posting the link on Fast Car Forums, manipulating key words searched for by YouTube users and ensuring an enticing ‘thumbnail’ on YouTube search results page.
Judges’ Citation:
This attention grabbing film combined excellent production values and a well executed strategy, using an innovative delivery platform, to cleverly target its audience.
Silver Winner: Game Xcite
Produced by: Grass Roots
Client: Game Stores Group Ltd
Bronze Winner: Introducing Inmarsat
Produced by: Hotdog and Mustard Films
Client: Inmarsat
Motivational Training
Gold Winner: The Grim Reaper
Produced by: The Edge Picture Company
Client: COI /British Army
Silver Winner: Ripples of Loss
Produced by: Envision
Client: Anglo American
Bronze Winner: Hep C: Inside & Out
Produced by: Straker Films
Client: Munro & Forster/Department of Health
Practical Training
Gold Winner: Airtight - Secure Air Cargo
Produced by: Pukka Filmswith COI
Client: Department for Transport
Silver Winner: The Safer the Better
Produced by: Pukka Films
Client: Saipem ENI
Bronze Winner: Ten Times More Powerful
Produced by: Hawkshead now Radley Yeldar
Client: Network Rail
Health & Safety
Gold Winner: The Grim Reaper
Produced by: The Edge Picture Company
Client: COI /British Army
Silver Winner: Ripples of Loss
Produced by: Envision
Client: Anglo American
Bronze Winner: 10 o’clock - Kidnap and Hostage Awareness
Produced by: HSBC plc
Client: British Bankers Association
Charity And Public Welfare
Gold Winner: Uganda - Rachel’s Film
Produced by: Pretzel Films
Client: Tearfund
Silver Winner: Trapped Kids
Produced by: Ferocious Films
Client: Shelter
Bronze Winner: Torn
Produced by: Hotdog and Mustard Films
Client: Migrants Resource Centre
Education
Gold Winner: Faraday 08 - Technology for Life
Produced by: Radley Yeldar with EdComs
Client: The Institution of Engineering & Technology (The IET)
Silver Winner: Just a Journey?
Produced by: dbda
Client: dbda
Bronze Winner: Cyberbullying: Let’s Fight It Together
Produced by: The Edge Picture Company
Client: Childnet International
Recruitment
Gold Winner: Durham University Recruitment Programme
Produced by: Spectrecom Films Ltd
Client: Durham University
Silver Winner: In Our Hands
Produced by: The EdgePicture Company
Client: Southeastern
Bronze Winner: A-Z British Gas
Produced by: Wilder
Client: British Gas
Sales Of Products And Services
Gold Winner: Nokia N810 Launch Film
Produced by: Jack Morton Worldwide
Client: Nokia
Silver Winner: Sony PS2 - Buzz
Produced by: Between the Eyes
Client: Sony Computer Entertainment Europe
Bronze Winner: Bleak/Bright Future Films
Produced by: Radley Yeldar
Client: Penguin Books
Corporate Image
Gold Winner: True
Produced by: Klaus E Küster Werbeagentur
Client: Adolf Würth
Silver Winner: I& I Shine
Produced by: CTN Communications
Client: HBOS
Bronze Winner: Our Time
Produced by: The Edge Picture Company
Client: Nycomed
Public Relations
Gold Winner: Vision Beijing: Belief
Produced by: New Moon Television
Client: Beijing Foreign Cultural Exchanges Centre
Silver Winner: Love the Game
Produced by: The Edge Picture Company
Client: The Football Foundation
Bronze Winner: DCA/MoJ Domestic Violence: You Don’t Have To Live In Fear
Produced by: Crown Business Communication
Client: Ministry of Justice
Internal Communications
Gold Winner: BT Transformation Project Animation
Produced by: Sarah Shuter Productions
Client: BT Group
Silver Winner: Project Mirror
Produced by: 452 Media
Client: Audi UK
Bronze Winner: Moments
Produced by: The Edge Picture Company
Client: GlaxoSmithKline
Regular Communications
Gold Winner: Shared Vision 19
Produced by: Jacaranda
Client: Rio Tinto -Global Mining
Silver Winner: Arcelor Mittal Web TV
Produced by: Connected Pictures
Client: Arcelor Mittal
Bronze Winner: Royal Navy - Two Six
Produced by: CTN Communications
Client: Ministry of Defence
Business To Consumer Promotion And Information
Gold Winner: Vision Beijing: Belief
Produced by: New Moon Television
Client: Beijing Foreign Cultural Exchanges Centre
Silver Winner: How To Guides
Produced by: COI Communications Broadcast and Events
Client: Energy Savings Trust
Bronze Winner: RWCL ‘Dummy’ Infomercial
Produced by: IMG Media
Client: The Rugby World Cup(RWCL) and The International Rugby Board (IRB)
Internal Live And Experiential Communications
GoldWinner: Sainsbury’s Managers’ Conference 2007 Produced by: DRP Group Client: Sainsbury’s Supermarkets Ltd - RetailSilver Winner: Norgine Centenary Conference
Produced by: World Events
Client: Norgine
Bronze Winner: Team Talk Live
Produced by: British Gas
Client: British Gas
External Live And Experiential Communications
Gold Winner: Born to Rock
Produced by: BigTime.TV
Client: Harrods - London
Silver Winner: E.ON Energy Challenge
Produced by: Because Experiential Marketing
Client: E.ON Energy
Bronze Winner: Lexus Symphony Orchestra
Produced by: Brandwidth
Client: Lexus GB
Events And Public Display
Gold Winner: The New Age of Travel
Produced by: New Moon Television
Client: London & Continental Railways
Silver Winner: I Count VJ Set
Produced by: large blue(Green TV)
Client: Stop Climate Chaos
Bronze Winner: Bleak/Bright Future Films
Produced by: Radley Yeldar
Client: Penguin Books
Internal Interactive Media
Gold Winner: Ford ‘Feel the Difference’
Produced by: LINE Communications
Client: Ford of Europe
Silver Winner: North Sea Views
Produced by: Take 3Productions
Client: BP Exploration
Bronze Winner: Live! TV CC TV
Produced by: HSBC
Client: HSBC
External Interactive Media
Gold Winner: Where are the Joneses?
Produced by: Imagination
Client: Ford Motor Company
Silver Winner: RAF Interactive Interview Experience
Produced by: COI Communications Broadcast and Events
Client: Royal Air Force
Bronze Winner: Bleak/Bright Future Films
Produced by: Radley Yeldar
Client: Penguin Books
e-Learning
Gold Winner: Energy Foresight: Electrical Energy, Production and Distribution
Produced by: Young Foresight
Client: National Skills Academy (NSAN)
Silver Winner: The Particle Detectives
Produced by: EdComs
Client: The Science and Technology Facilities Council
Bronze Winner: The IET Faraday 08
Produced by: EdComs with Radley Yeldar
Client: The Institution of Engineering and Technology
Online Sales And Promotion
Gold Winner: Virgin Atlantic US - a lot more space
Produced by: Start Creative
Client: Virgin Atlantic US
Silver Winner: Peroniitaly.com
Produced by: The Bank
Client: SABMiller
Bronze Winner: Jetix Power Rangers Game
Produced by: World Archipelago Internet
Client: Jetix
Web TV
Gold Winner: edfest.tv
Produced by: Republic Productions
Client: Republic Productions
Silver Winner: Arcelor Mittal Web TV
Produced by: Connected Pictures
Client: Arcelor Mittal
Bronze Winner: The Market Programme
Produced by: London Stock Exchange
Client: The Investors Chronicle
Best Animation, Graphics And Special Effects
Gold Winner: Andy Holmes
For: The World of GSK
Produced by: The Bank
Client: GlaxoSmithKline
Silver Winner: Will Case
For: Ford Sustainability Animated Film
Produced by: Imagination
Client: Ford Motor Company
Bronze Winner: Rüdiger Chmielus
For: Skydriving
Produced by: Klaus E Küster Werbeagentur
Client: Dr. Ing. h.c.f.Porsche AG
Best Direction
Gold Winner: Daryl Goodrich
For: LOCOG ‘Everyone’s2012’
Produced by: New Moon Television
Client: London Organising Committee of the Olympic Games
Silver Winner: Stewart Sugg
For: Vodafone ‘Wings’
Produced by: FITCHLive
Client: Vodafone UK
Bronze Winner: Steve Bookbinder
For: The Grim Reaper
Produced by: The Edge Picture Company
Client: COI / British Army
Best Editing
Gold Winner: Paul Ferdenzi
For: LOCOG ‘Everyone’s2012’
Produced by: New Moon Television
Client: London Organising Committee of the Olympic Games
Silver Winner: Russ Clapham
For: ECB (England and Wales Cricket Board) ‘One Game’
Produced by: Wilder
Client: England and Wales Cricket Board (ECB)
Bronze Winner: Nick Straker
For: Hep C: Inside & Out
Produced by: Straker Films
Client: Munro & Forster/Department of Health
Best Music
Gold Winner: Guy Michelmoore
For: In Our Hands
Produced by: The Edge Picture Company
Client: Southeastern
Silver Winner: Robert Hartshorne
For: Free 2
Produced by: Big Blue 8
Client: Homebase
Bronze Winner: Nathan McGree
For: UKTI - ‘Hit the World Running’
Produced by: New Moon Television
Client: UK Trade & Investment
Best Script
Gold Winner: Miles Furnell
For: The Grim Reaper
Produced by: The Edge Picture Company
Client: COI / British Army
Silver Winner: Tom Williams
For: In the Driving Seat
Produced by: Pukka Films with COI
Client: The Driving Standards Agency and Kirklees Metropolitan Council
Bronze Winner: Tom Williams
For: The Safer the Better
Produced by: Pukka Films
Client: Saipem ENI
Best Photography
Gold Winner: Eric Maddison
For: Vodafone ‘Wings’
Produced by: FITCHLive
Client: Vodafone UK
Silver Winner: Graham Norton
For: Pilsner Urquell -See How Beer Is Meant To Taste
Produced by: Coast
Client: Pilsner Urquell
Bronze Winner: Lee Pulbrook
For: The New Age of Travel
Produced by: New Moon Television
Client: London & Continental Railways
Best Drama
Gold Winner: In the Driving Seat
Produced by: Pukka Films with COI
Client: The Driving Standards Agency and Kirklees Metropolitan Council
Silver Winner: Was Any of This YourFault?
Produced by: Pretzel Films
Client: SOCA
Bronze Winner: 10 o’clock - Kidnap & Hostage Awareness
Produced by: HSBC Bank plc
Client: British Bankers Association
Best Documentary
Gold Winner: Hep C: Inside and Out
Produced by: Straker Films
Client: Munro & Forster/Department of Health
Silver Winner: Torn
Produced by: Hotdog and Mustard Films
Client: Migrants Resource Centre
Bronze Winner: Body & Soul - ‘Business as Unusual’
Produced by: Jacaranda
Client: Anita Roddick Publications Ltd
