“Most online marketing performs poorly. Fifteen years on from the creation of the banner, much online advertising fails to deliver impact, most email marketing campaigns go unread and most brand websites fail to attract more than a trace level of audience.” Those are the concerns of Danny Meadows-Klue in his address to the World Social Networking Forum in London today. Unveiling Digital Strategy Consulting’s 10 Golden Rules for effective social media marketing, Meadows-Klue explained that “the differences between success and failure in web marketing are no longer a mystery. There are common strands of DNA running through the campaigns that worked and the marketing teams that created them.” The 10 Golden Rules of Social Media provide marketing strategists and consumer planners with a checklist for preparing for the social media journey.