The latest overview of internet marketing and use in India is published today. The research covers the growth of the Indian market and the nature of the digital divide. In India the web is now established as a mass market media channel for the wealthy. Email has become a mass market media channel for office workers and professional classes. Mobile (for SMS) is a mass market media channel across many demographics, but the while mobile use is very high, mobile devices and the web will not properly converge until late 2010. The main changes in internet access have happened in the last five years and the internet has become an essential part of office life, and plays a key role in many homes.
Digital Thought Leaders
- Something’s broken in digital Fleet Street; video ads look part of the answer
- Digital Minds: 60 seconds with I Spy’s Jim Brigden
- Digital Minds: 60 seconds with the BBC’s Tom Bowman
- Digital Minds: 60 seconds with Lean Mean Fighting Machine’s Dave Bedwood
- Digital minds: 60 seconds with InSkin Media’s Hugo Drayton
Digital Intelligence
Digital Research
- Finding you the best research
- Digital Intelligence research briefings
- Media consumption of teenagers: implications for marketing to teens
- Media multi-tasking: a snapshot in changing behaviours of digital consumers
- Asia research news 2009: ICT expansion and empowerment across Asia
- OPA White Paper - A Day in the Life: An Ethnographic Study of Media Consumption
