Hundreds of marketers from across Austria come together for the Graz Digital Congress, organised by Styria. Delegates heard from one of the world’s leading relationship marketers: the campaign manager behind the Obama election programme among many other influential speakers.

Danny Meadows-Klue urged marketers in Austria to be more innovative in their use of the media mix and to see digital channels as a critical way of connecting with consumers. “Across the Austrian media, there are great examples of innovative digital platforms that are attracting high numbers of audiences. People are engaged and action-orientated online, and by not being there Austrian brands are losing share of voice to international competitors."