New positions we're looking to fill:

• Materials developer
• Executive assistant / New York
• Executive assistant / Japan
• Executive assistant / Mexico
• Executive assistant / Sao Paolo

Read more about these jobs on our Jobs @ Digital page.

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Grand Prix Winner

Winner: The Grim Reaper
Produced by: The Edge Picture Company
Client: COI / British Army

Aims and Objectives:
Army personnel are 2.5 times more likely to die in a Road Traffic Accident than the general population affecting soldiers, their families, and morale. This increases within 3 months of the end of an operational tour. The aim is to get an audience used to taking risks, to think again and change their behaviour.

Intended Audience:
All army personnel returning from deployment or going home on leave (mostly from Iraq or Afghanistan). Key targets: young men between the ages of 18-35,typically the lower ranks. The film is shown during ‘decompression’ in Cyprus,and just before they board.

Judges’ Citation:
This year’s Grand Prix winner has numerous outstanding qualities - strong direction and editing, scenes of impact balanced by touches of humour and valuable insights into the psychology of its target audience. But above all it had a clear and powerful concept that brought all these elements together. Script,style and technique meshed seamlessly to create a memorable and effective piece of work.

Industry Award For Effective Communication

Gold Winner: Steamy Windows
Produced by: ST16
Client: North Lancashire Primary Care Trust

Aims & Objectives:
To reduce drink drive related deaths in Lancashire’s young male drivers, to make them think about loss of life as a consequence of drink driving, to ensure they were compelled to watch and subsequently pass it on to friends and also to ensure they did not instantly switch-off to just ‘another road safety communication’.

Intended Audience:
Lancashire’s young drivers, 17-25 predominantly male. This ‘viral’ was posted on YouTube and Kontraband.com, backed by a seeding strategy, including posing as users posting the link on Fast Car Forums, manipulating key words searched for by YouTube users and ensuring an enticing ‘thumbnail’ on YouTube search results page.

Judges’ Citation:
This attention grabbing film combined excellent production values and a well executed strategy, using an innovative delivery platform, to cleverly target its audience.

Silver Winner: Game Xcite
Produced by: Grass Roots
Client: Game Stores Group Ltd

Bronze Winner: Introducing Inmarsat
Produced by: Hotdog and Mustard Films
Client: Inmarsat

Motivational Training

Gold Winner: The Grim Reaper
Produced by: The Edge Picture Company
Client: COI /British Army

Silver Winner: Ripples of Loss
Produced by: Envision
Client: Anglo American

Bronze Winner: Hep C: Inside & Out
Produced by: Straker Films
Client: Munro & Forster/Department of Health

Practical Training

Gold Winner: Airtight - Secure Air Cargo
Produced by: Pukka Filmswith COI
Client: Department for Transport

Silver Winner: The Safer the Better
Produced by: Pukka Films
Client: Saipem ENI

Bronze Winner: Ten Times More Powerful
Produced by: Hawkshead now Radley Yeldar
Client: Network Rail

Health & Safety

Gold Winner: The Grim Reaper
Produced by: The Edge Picture Company
Client: COI /British Army

Silver Winner: Ripples of Loss
Produced by: Envision
Client: Anglo American

Bronze Winner: 10 o’clock - Kidnap and Hostage Awareness
Produced by: HSBC plc
Client: British Bankers Association

Charity And Public Welfare

Gold Winner: Uganda - Rachel’s Film
Produced by: Pretzel Films
Client: Tearfund

Silver Winner: Trapped Kids
Produced by: Ferocious Films
Client: Shelter

Bronze Winner: Torn
Produced by: Hotdog and Mustard Films
Client: Migrants Resource Centre

Education

Gold Winner: Faraday 08 - Technology for Life
Produced by: Radley Yeldar with EdComs
Client: The Institution of Engineering & Technology (The IET)

Silver Winner: Just a Journey?
Produced by: dbda
Client: dbda

Bronze Winner: Cyberbullying: Let’s Fight It Together
Produced by: The Edge Picture Company
Client: Childnet International

Recruitment

Gold Winner: Durham University Recruitment Programme
Produced by: Spectrecom Films Ltd
Client: Durham University

Silver Winner: In Our Hands
Produced by: The EdgePicture Company
Client: Southeastern

Bronze Winner: A-Z British Gas
Produced by: Wilder
Client: British Gas

Sales Of Products And Services

Gold Winner: Nokia N810 Launch Film
Produced by: Jack Morton Worldwide
Client: Nokia

Silver Winner: Sony PS2 - Buzz
Produced by: Between the Eyes
Client: Sony Computer Entertainment Europe

Bronze Winner: Bleak/Bright Future Films
Produced by: Radley Yeldar
Client: Penguin Books

Corporate Image

Gold Winner: True
Produced by: Klaus E Küster Werbeagentur
Client: Adolf Würth

Silver Winner: I& I Shine
Produced by: CTN Communications
Client: HBOS

Bronze Winner: Our Time
Produced by: The Edge Picture Company
Client: Nycomed

Public Relations

Gold Winner: Vision Beijing: Belief
Produced by: New Moon Television
Client: Beijing Foreign Cultural Exchanges Centre

Silver Winner: Love the Game
Produced by: The Edge Picture Company
Client: The Football Foundation

Bronze Winner: DCA/MoJ Domestic Violence: You Don’t Have To Live In Fear
Produced by: Crown Business Communication
Client: Ministry of Justice

Internal Communications

Gold Winner: BT Transformation Project Animation
Produced by: Sarah Shuter Productions
Client: BT Group

Silver Winner: Project Mirror
Produced by: 452 Media
Client: Audi UK

Bronze Winner: Moments
Produced by: The Edge Picture Company
Client: GlaxoSmithKline

Regular Communications

Gold Winner: Shared Vision 19
Produced by: Jacaranda
Client: Rio Tinto -Global Mining

Silver Winner: Arcelor Mittal Web TV
Produced by: Connected Pictures
Client: Arcelor Mittal

Bronze Winner: Royal Navy - Two Six
Produced by: CTN Communications
Client: Ministry of Defence

Business To Consumer Promotion And Information

Gold Winner: Vision Beijing: Belief
Produced by: New Moon Television
Client: Beijing Foreign Cultural Exchanges Centre

Silver Winner: How To Guides
Produced by: COI Communications Broadcast and Events
Client: Energy Savings Trust

Bronze Winner: RWCL ‘Dummy’ Infomercial
Produced by: IMG Media
Client: The Rugby World Cup(RWCL) and The International Rugby Board (IRB)

Internal Live And Experiential Communications

Silver Winner: Norgine Centenary Conference
Produced by: World Events
Client: Norgine

Bronze Winner: Team Talk Live
Produced by: British Gas
Client: British Gas

External Live And Experiential Communications

Gold Winner: Born to Rock
Produced by: BigTime.TV
Client: Harrods - London

Silver Winner: E.ON Energy Challenge
Produced by: Because Experiential Marketing
Client: E.ON Energy

Bronze Winner: Lexus Symphony Orchestra
Produced by: Brandwidth
Client: Lexus GB

Events And Public Display

Gold Winner: The New Age of Travel
Produced by: New Moon Television
Client: London & Continental Railways

Silver Winner: I Count VJ Set
Produced by: large blue(Green TV)
Client: Stop Climate Chaos

Bronze Winner: Bleak/Bright Future Films
Produced by: Radley Yeldar
Client: Penguin Books

Internal Interactive Media

Gold Winner: Ford ‘Feel the Difference’
Produced by: LINE Communications
Client: Ford of Europe

Silver Winner: North Sea Views
Produced by: Take 3Productions
Client: BP Exploration

Bronze Winner: Live! TV CC TV
Produced by: HSBC
Client: HSBC

External Interactive Media

Gold Winner: Where are the Joneses?
Produced by: Imagination
Client: Ford Motor Company

Silver Winner: RAF Interactive Interview Experience
Produced by: COI Communications Broadcast and Events
Client: Royal Air Force

Bronze Winner: Bleak/Bright Future Films
Produced by: Radley Yeldar
Client: Penguin Books

e-Learning

Gold Winner: Energy Foresight: Electrical Energy, Production and Distribution
Produced by: Young Foresight
Client: National Skills Academy (NSAN)

Silver Winner: The Particle Detectives
Produced by: EdComs
Client: The Science and Technology Facilities Council

Bronze Winner: The IET Faraday 08
Produced by: EdComs with Radley Yeldar
Client: The Institution of Engineering and Technology

Online Sales And Promotion

Gold Winner: Virgin Atlantic US - a lot more space
Produced by: Start Creative
Client: Virgin Atlantic US

Silver Winner: Peroniitaly.com
Produced by: The Bank
Client: SABMiller

Bronze Winner: Jetix Power Rangers Game
Produced by: World Archipelago Internet
Client: Jetix

Web TV

Gold Winner: edfest.tv
Produced by: Republic Productions
Client: Republic Productions

Silver Winner: Arcelor Mittal Web TV
Produced by: Connected Pictures
Client: Arcelor Mittal

Bronze Winner: The Market Programme
Produced by: London Stock Exchange
Client: The Investors Chronicle

Best Animation, Graphics And Special Effects

Gold Winner: Andy Holmes
For: The World of GSK
Produced by: The Bank
Client: GlaxoSmithKline

Silver Winner: Will Case
For: Ford Sustainability Animated Film
Produced by: Imagination
Client: Ford Motor Company

Bronze Winner: Rüdiger Chmielus
For: Skydriving
Produced by: Klaus E Küster Werbeagentur
Client: Dr. Ing. h.c.f.Porsche AG

Best Direction

Gold Winner: Daryl Goodrich
For: LOCOG ‘Everyone’s2012’
Produced by: New Moon Television
Client: London Organising Committee of the Olympic Games

Silver Winner: Stewart Sugg
For: Vodafone ‘Wings’
Produced by: FITCHLive
Client: Vodafone UK

Bronze Winner: Steve Bookbinder
For: The Grim Reaper
Produced by: The Edge Picture Company
Client: COI / British Army

Best Editing

Gold Winner: Paul Ferdenzi
For: LOCOG ‘Everyone’s2012’
Produced by: New Moon Television
Client: London Organising Committee of the Olympic Games

Silver Winner: Russ Clapham
For: ECB (England and Wales Cricket Board) ‘One Game’
Produced by: Wilder
Client: England and Wales Cricket Board (ECB)

Bronze Winner: Nick Straker
For: Hep C: Inside & Out
Produced by: Straker Films
Client: Munro & Forster/Department of Health

Best Music

Gold Winner: Guy Michelmoore
For: In Our Hands
Produced by: The Edge Picture Company
Client: Southeastern

Silver Winner: Robert Hartshorne
For: Free 2
Produced by: Big Blue 8
Client: Homebase

Bronze Winner: Nathan McGree
For: UKTI - ‘Hit the World Running’
Produced by: New Moon Television
Client: UK Trade & Investment

Best Script

Gold Winner: Miles Furnell
For: The Grim Reaper
Produced by: The Edge Picture Company
Client: COI / British Army

Silver Winner: Tom Williams
For: In the Driving Seat
Produced by: Pukka Films with COI
Client: The Driving Standards Agency and Kirklees Metropolitan Council

Bronze Winner: Tom Williams
For: The Safer the Better
Produced by: Pukka Films
Client: Saipem ENI

Best Photography

Gold Winner: Eric Maddison
For: Vodafone ‘Wings’
Produced by: FITCHLive
Client: Vodafone UK

Silver Winner: Graham Norton
For: Pilsner Urquell -See How Beer Is Meant To Taste
Produced by: Coast
Client: Pilsner Urquell

Bronze Winner: Lee Pulbrook
For: The New Age of Travel
Produced by: New Moon Television
Client: London & Continental Railways

Best Drama

Gold Winner: In the Driving Seat
Produced by: Pukka Films with COI
Client: The Driving Standards Agency and Kirklees Metropolitan Council

Silver Winner: Was Any of This YourFault?
Produced by: Pretzel Films
Client: SOCA

Bronze Winner: 10 o’clock - Kidnap & Hostage Awareness
Produced by: HSBC Bank plc
Client: British Bankers Association

Best Documentary

Gold Winner: Hep C: Inside and Out
Produced by: Straker Films
Client: Munro & Forster/Department of Health

Silver Winner: Torn
Produced by: Hotdog and Mustard Films
Client: Migrants Resource Centre

Bronze Winner: Body & Soul - ‘Business as Unusual’
Produced by: Jacaranda
Client: Anita Roddick Publications Ltd

Speaking at today’s TS annual conference in Stockholm, digital marketing pioneer Danny Meadows-Klue urges Swedish brands to be more innovative in the use of online as a marketing channel and Sweden’s media owners to embrace more deeply the models of digital publishing in a converged sector. “We’ve moved beyond the era of getting blogs, social media and video into web businesses; smart online media need to define and deploy new business models if they are to truly champion the potential of online customer engagement, and win the hearts and minds of their audiences in Sweden.” In an address to key Swedish media owners, Meadows-Klue examines some of the global trends in online advertising as well as the craft skills for helping media owners boost their revenues in online advertising and the formula for profitable online entertainment firms.

Read the highlights

Digital’s team are taking live online questions from participants following their annual keynote at the FuturAd digital media conference in Zagreb. Following the success of the pioneering digital media event last year, Digital’s Danny Meadows-Klue will be taking live questions and answers in Digital’s Online Media Planning Academy classroom. Participants can pre-register their questions or take part in the discussion at the event. Watch the Q&A online or add your own questions, here: http://www.digitaltrainingacademy.com/mediaplanning/2007/09/digital_media_planning_academy/

Digital’s publishing team are taking live questions and answers at the PublishingExpo 2008 event in London. Participants can pre-register their questions or take part in the discussion at the event with materials published in the Digital Publishing Strategy Academy classroom. Digital publishing pioneer Danny Meadows-Klue is in the hot-seat for this Digital Training Academy workshop - with an agenda that's entirely set by the audience. Watch the Q&A online or add your own questions, here: http://www.digitaltrainingacademy.com/publishingstrategyclassroom/enter_your_digital_training_ac/

Publishing Expo (13th & 14th February, Olympia – www.publishingexpo.co.uk) opens a very extensive free seminar programme with a major session of particular interest to anyone publishing, or looking to publish, electronically.

Digital publishing pioneer Danny Meadows-Klue kicks off the first day with a Digital Training Academy workshop - with an agenda that's entirely set by the audience. It could be about how to use Web 2.0, or the models for online advertising sales, how to write for the web or manage your content and data - the topics are up to you. Find out more and submit your questions in the Digital Publishing Strategy Classroom

Find out more: Digital Training Academy @ Publishing Expo 2008 London

Digital’s team are taking live online questions from participants at the TFM&A show in London. Following a keynote address to 500 people, Digital’s Danny Meadows-Klue will be taking live questions and answers in Digital’s Web 2.0 Marketing classroom. Participants can pre-register their questions or take part in the discussion at the event with materials published in the Digital Publishing Strategy Academy classroom. Watch the Q&A online or add your own questions, here: http://www.digitaltrainingacademy.com/web2/2010/06/digital_classroom_questions_ab.php

Read and download the lecture handouts | Upcoming public training events you can join | Digital Social Media Academy | Ask Danny a question about his talk | Ask about in-company training

Today sees the launch of the new edition of the Digital Training Academy online classroom for Croatia. As part of a strategic partnership with the INAMA trade association, Digital Training Academy is building online resources that include an online case study library, question and answer services for Academy Participants and profiles of leading players in the digital media industry in Zagreb. Participants can access the digital classroom here: http://www.digitaltrainingacademy.com/croatia/

The London office is now

Digital Strategy Consulting, The Digital Hub,
18 Rupert Street, Soho, London, W1D 6DE, UK.

The company's registered office address is unchanged. Details, directions and up to date travel advice is available here: http://www.digitalstrategyconsulting.com/contact/thedigitalhub/

TS have chosen Digital as their partner for the first Digital Media Sales Academies to take place in Sweden. The training programmes will be an additional strand to the annual TS conference in one of the most advanced digital markets in the world. This Digital training Academy will look at some of the global trends in online advertising as well as the craft skills for helping media owners boost their revenues in online advertising.

For more information: Danny Meadows-Klue, danny@digitalstrategyconsulting.com, tel. +44 (0) 20 72449661

About Digital Training Academy

Digital Training Academy - building stronger digital teams in the magazine sector

Set up by one of Europe’s first online newspaper publishers and the co-founder of the UK and European IAB trade associations, Digital Training Academy provides digital management coaching to media companies in 20 countries. Its unique fusion of business training, digital publishing theory, and product development strategy has helped hundreds of publishers change the way they work. The focus is hands-on skills development, with 45 courses covering everything from internet advertising sales, marketing online publications and writing for the web, to advertising operations and content strategy development. Executive editions are available for leadership teams, and conversion courses for staff who have only worked in print. Learning programmes are supported by online classrooms and distance learning through www.DigitalTrainingAcademy.com. The mission is to build stronger digital teams at a time when the skills crisis is restricting the scope of the digital publishing sector. The Digital Training Academy is part of the Digital Strategy Consulting group.

Contact details: www.DigitalTrainingAcademy.com | Danny@DigitalTrainingAcademy.com | +44 (0) 20 7244 9661 | Download previews of the trends

Created by the Digital Training Academy, the Digital Publishing Strategy Academy helps publishers get the most from online by delivering a step changes in thinking about how to create online communities and content, and how to build online advertising sales revenues.

Course One - Thursday 28th February 2008
Focuses on which advertising formats work best, including what agencies will be looking to buy and how to maximise the value of your advertising yields while retaining a robust sales model. It will also cover the organisational structures that help online publishers succeed, how traditional publishers overcome problems as well as explore the sales strategy for online media and look into the implications for rates, targeting, formats and advertising operations.

Course Two - Thursday 27th March 2008
Will cover how the needs of internet users are changing and which publishing models will let your business fly. It will include the main reasons for the cause of a 50% growth in traffic each year rather than 5% and how your site can cater to their audience’s requirements, which techniques smaller businesses can harness and how to sustain them.
From blogs and social media to podcasts and video, this course aims to unpack the best practice in digital publishing.

To celebrate the launch of this exciting collaboration, Netimperative is providing a special offer. Book one of the announced courses and the participant is entitled to £200 discount on the next course that he/she books.

Commenting on the training partnership, Digital’s founder Danny Meadows-Klue said: “Half the media industry is racing to build Web 2.0 sites but hasn’t gotten the basics of Web 1.0 cracked. Leadership teams often don’t have the confidence to lead, the goals of print and online teams are often divergent, and when targets are not met stakeholders lose faith. The internet is the most powerful of channels, but it takes solid strategic thinking to get it right.”

For more information on either of these courses, please visit: www.netimperative.com/events or directly tothe Digital Training Academy to book your place.

For any further information please call the Netimperative events team on 020 8986 7074, or email events@netimperative.com.

Notes to Editors:

Netimperative

Netimperative is a digital media business publisher, providing an independent editorial service covering a range of news, information, analysis and event products for businesses, observers and commentators interested in the digital marketplace. Its url is http://www.netimperative.com. It has been an impartial commentator and online news provider to the UK digital industry for over four years, and has built a solid reputation for the information and networking services it provides. It has an audience of over 11,300 individuals who work at a mix of media owners, offline brands, online brands and agencies.

For further information, contact: Davina Lines, Managing Director, Netimperative, 020 8533 7230.

Digital Training Academy Ltd

The Digital Training Academy (www.DigitalTrainingAcademy.com) was set up by online marketing and digital media pioneer Danny Meadows-Klue as part of the Digital Strategy Consulting group. It runs 45 action-orientated training courses to help marketers and publishers deliver digital results. During the last year training has been delivered in more than 20 countries as far a field as Singapore, Mexico, South Africa and the USA. Digital runs the training programmes for the Internet Advertising Bureau in many countries and details of upcoming events are available on the parent company’s events site www.DigitalStrategyConsulting.com/events

Press enquiries: Danny Meadows-Klue, Chief Executive, Digital, +44 20 7244 9661

17 March 2008 - Keynote lecture: How to avoid wasting money on your website | 18 March 2008 - Management training – Your website: Giving you great value or wasting money?