Digital's Press Centre - Announcements

Following 10GR for social media campaign management, 10 key steps for building SM strategies

Thu, 20 Aug 2009 16:01:01 +0000

Developing strategies for social media marketing

Following our 10 Golden Rules in the practices of social media campaigns, many people asked us for further insights about how to develop social media strategies. This month we finish collating a best practice note on the key steps in developing a social media campaign, including the sequence of ideas generation for social media marketing, piloting social media with small closed user groups, and derisking social media marketing projects. This short Digital Insight Report is available from the Social Media Academy.

Download a copy at www.DigitalTrainingAcademy.com/socialmedia

Audit your online ad effectiveness

Mon, 10 Aug 2009 16:03:09 +0000

Digital marketing audits are the new way to improve marketing ROI

The return on investment of digital campaigns often runs at 40% of their potential. These are the findings from research by Digital Strategy Consulting into consumer brand campaigns across a dozen markets. Online advertising and microsite campaigns often fail to reach the right target audience, or the right numbers of people, to deliver anything more than minor uplifts in awareness. Marketers need to improve the return on investment they get from all marketing, but digital channels have key tools that allow this ROI to be calculated and improved more quickly than other media. In response to the research, Digital’s team are releasing new versions of their Digital Marketing Audit methodology for helping agencies and brands get more value from the budgets and human resources invested in digital campaigns.

More online soon at www.DigitalStrategyConsulting.com/digitalmarketingaudits

Netimperative.com launches online opinion polls

Mon, 10 Aug 2009 12:50:52 +0000

Today the Netimperative.com business intelligence service launched its first online opinion polls, giving readers and digital managers the chance to chance to vote on key industry issues. First in the stocks is ITV’s sale of pioneering British social media site Friends Reunited. Netimperative.com is asking readers whether the ITV media group destroyed the young social media brand or managed it as best they could given how tough the market was. This test for opinion polls will run for the next month on the website with a key story being polled by readers each week.

Press contacts

Press enquiries: Press@DigitalStrategyConsulting.com

Netimperative.com launches readership panel to let audience shape future

Thu, 06 Aug 2009 12:49:52 +0000

Today the Netimperative.com business intelligence service launched its first reader panel, inviting several hundred users to take part in shaping the future of the website. The readers are being asked what they’d like to see from the publishing business over the next year and how it can help them in their work.

Netimperative.com’ supports 12,000 people with daily email news services and over 30,000 marketers and digital managers visit the news website every month.

Press contacts:

Press enquiries: Press@DigitalStrategyConsulting.com

Digital Strategy Consulting grows with acquisition of Netimperative.com

Tue, 04 Aug 2009 14:12:32 +0000

We’re delighted to announce the acquisition of the Netimperative.com publishing and events businesses that for 10 years have helped keep digital marketers and managers up to date with business intelligence through their website, newswires and events.

Netimperative.com’s publishing business - which includes their news site, the Digital Industry Guide and the daily email news services for 12,000 people - will continue alongside our Digital Intelligence, Digital Insight Reports and Digital Strategy Consulting’s other publishing operations.

Netimperative.com’s events business - which includes monthly the Directors’ Dinners, NetNights, Digital Seminars and Digital Conferences will work with the DigitalTrainingAcademy.com internet marketing coaching business.

Davina Lines, Netimperative.com’s co-founder and Managing Director said: “It’s great news. We’ve been reporting on this industry for a decade and know it inside and out, but the market is tough for publishers and becoming part of Digital Strategy Consulting gives us access to greater resources and more content – while their DigitalTrainingAcademy.com management coaching business is a great boost for our events.”

Danny Meadows-Klue, Chief Executive of Digital Strategy Consulting said: “The centre of gravity in marketing and communications has shifted to digital channels. Getting the right digital strategy is now a make-or-break agenda item in every boardroom. Netimperative.com will be giving managers the insights they need for making the right decisions, right now.”

The business is relocating to Digital’s soho office and publishing will continue in the next 10 days.

Press contacts

Press enquiries: Press@DigitalStrategyConsulting.com

Digital Strategy gives evidence to Information Commisioner's office on privacy, social education and our campaign for digital literacy

Wed, 22 Jul 2009 12:36:12 +0000

Digital Strategy Consulting has again been selected to give evidence to government departments on the development of digital media and the right place for regulation. In a private hearing, today we share insights on social media and our concerns about the amount of information people publish about themselves. Danny Meadows-Klue argues that “government needs to put digital media literacy high on its agenda for training both companies and citizens. The knowledge economy thrives off a strong understanding of how online media work, and how to use tools like social media, email, and Google effectively – yet there is a wide and dangerous gap between how many people use the web and what is both safe and effective.”

Keynote address in Austria - more action, less caution

Tue, 30 Jun 2009 13:09:24 +0000

Hundreds of marketers from across Austria come together for the Graz Digital Congress, organised by Styria. Delegates heard from one of the world’s leading relationship marketers: the campaign manager behind the Obama election programme among many other influential speakers.

Danny Meadows-Klue urged marketers in Austria to be more innovative in their use of the media mix and to see digital channels as a critical way of connecting with consumers. “Across the Austrian media, there are great examples of innovative digital platforms that are attracting high numbers of audiences. People are engaged and action-orientated online, and by not being there Austrian brands are losing share of voice to international competitors."

Internet market overview of India published

Thu, 11 Jun 2009 17:21:39 +0000

The latest overview of internet marketing and use in India is published today. The research covers the growth of the Indian market and the nature of the digital divide. In India the web is now established as a mass market media channel for the wealthy. Email has become a mass market media channel for office workers and professional classes. Mobile (for SMS) is a mass market media channel across many demographics, but the while mobile use is very high, mobile devices and the web will not properly converge until late 2010. The main changes in internet access have happened in the last five years and the internet has become an essential part of office life, and plays a key role in many homes.

www.digitalstrategyconsulting.com/india

10 Golden Roles For Social Media Marketing Insight Report published

Wed, 10 Jun 2009 13:18:19 +0000

Blogs, online communities, social media and then social networks have permanently changed online marketing. In this new landscape brands are in a constant dialogue with customers who increasingly play critical roles in advocacy and recommendation. The brand is only one guest among millions and the challenge for marketers is that while the rewards may be great, the risks are greater. Digital's Ten Golden Rules for Social Media Marketing were extracted from analysing the successes and failures of hundreds of social media marketing campaigns, looking for DNA that was shared between the successful and absent in those that failed. The clarity of patterns that emerged removes much of the mystery of social media and helps marketing teams quickly identify the specific risks and potential of the opportunities unfolding around them.

Download: Social media marketing best practice

Social media marketing academy – call for case studies

Sat, 18 Apr 2009 11:17:50 +0000

London

As part of the next wave of developments for Digital Strategy’s best practice guides for social media marketing, Digital’s team today invite agencies and social media brands to contribute case studies and examples of best practice internet marketing. Following the delivery of social media best practice in over a dozen countries, the team at Digital Strategy Consulting have been concerned about the general level of knowledge and awareness among leading global brands. Case studies are being collated into core principles for effective social media marketing.

Digital’s team judges UK online marketing awards

Sat, 04 Apr 2009 11:19:10 +0000

London

Digital’s team were invited by the IDM in London to judge the internet awards for direct marketers. For many years Digital has supported the awards as examples of best practice in internet marketing because of the rigour of proving the return on investment campaigns can deliver on the web and in mobile.

Digital Strategy Consulting's annual report and accounts: 2008

Tue, 31 Mar 2009 15:48:13 +0000

Read the directors' statement and introduction to our annual report and accounts. More information and corporate affairs questions should be directed to Press@DigitalStrategyConsulting.com

Digital addresses international newspaper marketers

Fri, 27 Mar 2009 11:19:43 +0000

Liverpool

Addressing leading newspapers from across Europe, Digital’s chief Executive Danny Meadows-Klue warned of the wholesale migration of titles from print to online. “We expect 20% of magazines and newspapers to move to web online editions during the next 3 years” he said, “with a further 10% either closing completely or dramatically reducing their frequency of publication”. Digital Strategy has been concerned about the impacts of channel shift in the newspaper industry and believes the economics of newspapers are too fragile for most to invest in the same quality of editorial for web-only editions. “The shakeout and consolidation will lead to fewer news media titles, but much more strongly integrated brands with online, print and broadcast all working well together under a single masthead.”

Newspapers: understanding the perfect storm

Fri, 13 Mar 2009 11:45:48 +0000

“Within three years, 10% of Europe’s newspaper titles will have closed and many more will have reduced their pagination or their frequency of publication.” That was the warning in Danny Meadows-Klue’s address to the European newspaper industry at the International Newspaper Marketing Association in Liverpool. “For too long newspaper groups have under-invested in their digital products and teams, sticking with Web 1.0 publishing models at a time they should be moving into social media. Few teams have the people and resources they need to accelerate their businesses and protect shareholder value”, he said. The event launched Digital Strategy Consulting’s assessment on the market: “A perfect storm”. The Digital Insight Report provides a summary of the key factors behind the sudden collapse in profitability of newspapers, and illustrates a series of ways newspapers can navigate the challenges to develop profitable and sustainable business models.

Social media: 10 Golden Rules to help brands increase their effectiveness while cutting their marketing costs

Mon, 09 Mar 2009 11:46:24 +0000

“Most online marketing performs poorly. Fifteen years on from the creation of the banner, much online advertising fails to deliver impact, most email marketing campaigns go unread and most brand websites fail to attract more than a trace level of audience.” Those are the concerns of Danny Meadows-Klue in his address to the World Social Networking Forum in London today. Unveiling Digital Strategy Consulting’s 10 Golden Rules for effective social media marketing, Meadows-Klue explained that “the differences between success and failure in web marketing are no longer a mystery. There are common strands of DNA running through the campaigns that worked and the marketing teams that created them.” The 10 Golden Rules of Social Media provide marketing strategists and consumer planners with a checklist for preparing for the social media journey.