Who should attend?

If you work on a media website, then you’re the right type of web publisher for these digital publishing coaching programmes. These Digital Training Academies are specifically geared to the needs of publishers, commercial directors, editors, business strategists, and online marketers for media groups.

Need to know more?

Call us on +44 (0) 20 7244 9661 or email Admissions@DigitalTrainingAcademy.com.

Training starts a week before with research and exercises we send you and your access continues after.

Strengthening your team with the knowledge about how the online markets work is key to unlocking pent-up potential. Even a great sales person can be lost in the maze of metrics, daunted by the jargon and unclear about whether the products being pitched will meet client objectives. Get the knowledge to the right level and not only does each person's productivity increase, but the whole crew comes together to deliver better results. This practical one day course will cover the basics, answer those unanswered questions and help your team pull together to sell online media effectively.

Media planners in six countries told us the same thing: there's nothing more frustrating than having sales teams get the numbers wrong. "It wastes our time, and if they don't know the difference between impressions, uniques and reach when they're selling, how can we trust the numbers after?" Our tutor's message: get the numbers clear before taking anything out to your agency. And if you're not proud of the traffic stats, look at whether the product is really up to the job.

With rapid development continuing to be the norm, publishers need to be able to read the landscape and work as a team to set the right direction. Familiarity with the key principles behind different generations of websites is the starting point in that navigation. This reveals implications for the site's business models and explains why some add little value and represent false paths, while others lead through the easy ground towards strong commercial growth.

The digital networked society creates new models for social interaction. Online communities may have been prospering long before the web, but only in the last few years have they crossed into the mainstream. Social software has unlocked the enthusiasm to self-publish, but while every brand now aspires to owning a community, few will ever succeed.

All you need to know, packed into an afternoon! Blogging has suddenly arrived in the world of corporate communications. Whether we like it or not people are out there talking about our brands and our businesses. They are doing it in public and, thanks to Google and those other search tools, anyone can find out what they are saying within a click of a mouse.

Designed for newcomers to the world of online ad trafficking, getting you up to speed with ad traffic processes and giving you a framework you can apply to future campaigns. This hands-on course for advertising operations teams teaches the basics of advertising trafficking and scheduling. It's an orientation to the principles and theory, and a roadmap for applying them to your workflow. You'll see how popular tool-kits work them and get a clear picture of how trafficking fits into the bigger picture.

When the BBC began exploring the power of video delivery through the web, Digital's team were brought in as advisors on the commercial models for deployment. Long-term enthusiasts of online video programming, Digital's directors had worked with the BBC before, initially in Radio and then on the creation of BBC News 24, the rolling news network that would change the nature of news broadcasting in the UK. This time Digital's brief was to explore the structures and approaches for successful monetisation of video content and the advertising models that could deliver outside the UK. The solution was a blend of strategy and training with Digital Media Sales Academy programmes delivered around the world to boost the knowledge and skills of the whole global advertising sales teams, and a separate strand of strategy workshops for senior management and key stakeholders. Initial training waves took place in 2005, with the main global capability build following eighteen months later in the Spring and Summer of 2007.

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Haymarket Publishing was one of the largest privately held magazine and conference businesses in the world. Their history of innovation in print had led to a rich and successful formula that had been exported into dozens of sectors in dozens of countries. But when the media industry is changing so fast, the group realised that their leadership teams needed an acceleration in their knowledge and understanding of digital publishing business models. Inside the group were some of the UK's most successful online consumer titles, like www.whatcar.com and business titles like www.BrandRepublic.com, but to maintain their leadership role in so many markets would take a change in group strategy.

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The International Herald Tribune (IHT) is one of the world’s leading newspapers, and its long established award-winning websites are among the best digital services of any newspaper in the world. However, as advertisers migrate their spend from classic channels to online environments, there are new pressures on media groups and new skills their internet teams need.

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The UK's leading online resource for marketers needed a world class website. BrandRepublic.com is the online home for a dozen magazine titles including Media Week, Campaign and Revolution. Its news services are subscribed to by the whole UK media industry and whatever the group writes reflects the pulse of marketing and media in Britain. Their digital marketing reporting includes Revolution Magazine which has tracked the growth of the digital media sector in the UK for more than a decade, as well as dedicated sections in all of the media titles and an online television property. This is the definitive voice of British marketing and the home of the digital marketing community.

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When Nectar's parent company were looking for additional input to give them the edge in online strategy and marketing, they chose Digital. The UK's market leading loyalty card programme has a reputation for cutting edge marketing, and a business model that has aligned leading high street brands behind a single transferable card scheme. Their understanding of personal data is second to none and their marketing skills are world class. That's the typical background of a firm who engages Digital's team, because together the Digital training Academy and Digital Strategy Consulting can give world leaders a commercial edge.

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Ad-serving price rate analysis - what should they be paying.

Targeting - analysis of all form or targeting and their impact on sales and inventory.

Independent Evaluation of BT Vendors and Technologies in light of their business models.

Contextual targeting - how to create unlimited virtual ad categories.

How to increase page impressions - through associated links to content.

Revenue Uplift 2: Partners

Yield Management - how to work with remnant inventory providers most profitably.

Revenue Uplift 3: Knowing what you have got

Creating Bespoke management Revenue Reports and predictions.

Revenue Uplift 4: Training Audit

Training sales to understand the value and possibilities of the technology they use.

Advertiser experience - How to be better to work with than your competitors and gain more business

Building your e-newsletter publishing strategy

• Reviewing your content
• Working with your team on a segmentation model
• Examining the scope of what can be used from different the sections of the site
• Developing the key performance indicators you'll need to measure success
• Coaching your team on building up a list of prospective recipients