Digital Intelligence | Special reports

Digital marketing research and news

The place to get up to speed on key digital issues and opportunities. Our special reports give you an overview of what matters, and monthly email alerts keep you up to date with the key developments.

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Special reports from key digital markets

Sector reports

Facebook marketing

Facebook

Facebook has revolutionised social media, and changed the way marketers communicate. Successful strategies demand the right consumer insights and effective reading of the social landscape.

To keep you on top of how Facebook is changing, here are the key developments we've identified in the life of the social media giant.

Read the special report about Facebook marketing

Content marketing

Content marketing

YouTube, iTunes, Netflix, Amazon... content is king. Consumers are using digital content in ever increasing numbers as mobiles, tablets and ereaders continue to evolve and are always by our sides. Savvy digital marketers know that if brands are going to maximise digital ROI it's essential to engage with their customers effectively by tracking and understanding what grabs their attention and where they spend their time online.

Read the special report about content marketing

Mobile marketing

Mobile marketing

Mobile gives the chance for an anytime any place anywhere connection to consumers. Mobile phones and tablets have revolutionised digital marketing because they open up radically new touchpoints for where and when you can connect to your customers. It's a massive part of the digital marketing mix, and having the right mobile strategy means your website content, SEO, CRM and social media will work on a mobile as well as the location based services for more advanced tools.

Read the special report about mobile marketing

WhatsApp marketing

WhatsApp

WhatsApp has revolutionised communication, and is shifting consumers away from mobile networks and SMS messages.

To keep you on top of how WhatsApp is changing, here are the key developments we've identified in the life of Facebook's biggest acquisition.

Read the special report about WhatsApp marketing

FMCG digital marketing

FMCG digital marketing

Digital marketing has changed the marketing mix for FMCG sectors - changing the way marketers communicate. Successful marketing strategies demand the right consumer insights and channel selection as the media landscape continues shifting.

To keep you on top of how digital marketing is changing, here are some key developments and trends we've identified.

Read the special report about FMCG digital marketing

FMCG digital marketing food and beverages

FMCG digital marketing food and beverages

Digital marketing has changed the marketing mix for FMCG sectors - changing the way marketers communicate. Successful marketing strategies demand the right consumer insights and channel selection as the media landscape continues shifting.

To keep you on top of how digital marketing is changing, here are some key developments and trends we've identified.

Read the special report about FMCG food and beverage digital marketing

Online video

online video

Using online video is key to the effective digital marketing of many brands so marketers need to know how to create brilliant online video content, and have it distributed effectively.

Here you'll find the latest trends in online video audiences, news about the technology tools that support you, and case studies of the way brands use online video.

Read the special report about online video

Social media marketing

Social media

Social media is the key to spreading your message and tapping into your customer's social networks. There's nothing more powerful for a brand than when someone is recommended by their friends, and that's why getting social right is critical for cutting through the media clutter. It's a massive part of the digital marketing mix, and having the right strategy increases the ROI you'll get from your existing social presence.

Read the special report about social media marketing

Twitter marketing

Twitter

Twitter has revolutionised social media, and changed the way marketers communicate. Successful strategies demand the right consumer insights and effective reading of the social landscape.

To keep you on top of how Twitter is changing, here are the key developments we've identified in the life of the social media giant.

Read the special report about Twitter marketing

Ecommerce and eretailing

Ecommerce and eretailing

Commerce has switched to digital. Across every sector and country, the trends are clear and the pace of change is rapid. Ecommerce and eretailing is a critical part of the sales and marketing process. Get it right and new customers discover you, sales grow, and existing customers remain loyal. Under-estimate the importance of ecommerce and without the right data or feeds, your customers simply won't be reached.

Read the special report about ecommerce and eretailing

Search engine marketing

Search engine marketing

Search engine marketing is critical for driving traffic to your websites and owned media. Search engine optimisation gives you cost effective ways to drive audiences, and paid search engine advertising guarantees immediate customers for whatever phrases that you need. These are critical elements in the digital marketing mix and they multiply the ROI you'll get from your existing investments.

Read the special report about search engine marketing

Online advertising

Online advertising

Online advertising is a key part of the digital marketing strategy for most organisations, and underpins the business models of digital publishers. In this special report we cover the recent developments, and the research about the size of the sector. Full stories, data and videos on click-though.

Read the special report about online advertising

Viral marketing

Viral marketing

Nothing is more powerful than getting a message from a friend. Digital channels unlock viral marketing strategies and let brands build new types of consumer relationships that cut-through the communication clutter. We've selected the best viral marketing content and included many of the viral videos sent to our editors.

Read the special report about viral marketing

Marketing through gaming

Marketing through gaming

Gamification has given digital marketers a new set of tools. The demographic appeal of online and mobile games has broadened, the cost of games creation has fallen and the success has been proven in meeting any marketing objectives from raising basic awareness to teaching new behaviours, to driving brand loyalty. Simple online and mobile games give marketers a way to engage consumers through owned gaming media, while large scale online games like Farmville allow integration into successful existing platforms.

Read the special report about marketing through gaming

Digital and internet marketing regulation

Digital and internet marketing regulation

Understanding the basics of digital and internet marketing regulation is essential for every business, especially marketers. From data protection laws to copyright, advertising standards to distance selling, this is a complex area of interconnected laws.

Read the special report about digital and internet marketing regulation

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