2020 will be the year of the 'Great Data Reckoning', the tipping point in the world when it comes to data overabundance, according too a new report looking into global marketing changes.
TikTok is introducing new safety features letting parents link their account to their child's and control the content they see.
Customers of leading direct-to-consumer brands in sectors such as fashion and beauty say reviews (76%), discounts (70%) and photos (61%) are among the top factors that make it easier for them to make purchase decisions according to new research.
Digital customer experience firm AmazeRealise is rebranding to Kin + Carta Connect as part of a global reorganisation designed to offer clients end-to-end digital services from digital transformation company Kin + Carta.
Home improvement store Homebase has appointed cloud-based digital marketing provider Mapp as the UK retail brand seeks to realign its marketing efforts amid company-wide restructuring.
Global app install ad spend is set to reach $118 billion in 2022 as millions of people in the developing world come online, according to new research.
The UK has the lowest number of subscribers to online editorial content with just 8% as compared to 14% of US consumers and 38% of Norwegians, according to new global research.
Ad tech company Rakuten has revamped its platform, under the new name ‘Rakuten Advertising’, combining affiliate, programmatic and lead generation technology for a more unified suite of products for brands.
The current ‘cancel culture’ is increasingly affecting companies as well as individuals and, with scrutiny fiercer than ever on a business’s every decision, more than a third of Brits have turned away from a brand because of its behaviours, according to new research.
Low cost gym operator The Gym Group has optimised its online platforms to support its peak January trading period, partnering with Tribe (formerly SciVisum), a web performance and testing service provider.
Amazon is already the first place most US consumers start to research product purchases online. But now a new study shows just how hard Amazon is working to lure searchers away from Google by trying to dominate search engine results when consumers search for products.
Car maker Nissan saw a major increase in conversions and a reduction of -56.4% costs per conversion following partnership with intelligent analytics tool
Businesses are beginning to reap the benefits of moving marketing operations in-house as more and more brands start to follow suit, according to new research.
A quarter (25%) of marketing, media and design professionals are planning to seek employment outside the UK as a result of Britain’s decision to leave the European Union, according to new research.
Over a third (37%) of global consumers consider themselves ‘gamers’, and that they are more invested in environmental issues than the average consumers – that’s roughly 2.8 billion people demanding environmental and social responsibility from brands, according to new research.
UK adspend rose 5.6% year-on-year to reach £5.97bn in Q3 2019, 0.8 percentage points ahead of forecast, according to new research Warc and the Ad Association.
Apple has enjoyed record sales and profits over the Christmas period, crediting a surge in demand for its iPhone 11.
Amazon Web Services and Guinness Six Nations are introducing five new, real-time, rugby statistics to give fans deeper insights into on-field action, ahead of the tournament that kicks off this weekend.
Digital ad verification firm Integral Ad Science (IAS) has released the findings of its Industry Pulse Report for 2020 looking at digital ad trends for 2020.
Leading technology companies Infosum and Zeotap have teamed up to help brands across Europe and the US utilise their first-party data to better understand and engage with consumers in the digital world.