Streaming video rules mobile, with YouTube accounting for more than 25% of total worldwide mobile traffic by volume, followed by Facebook Video with 17%, according to new research.
Facebook is to allow paid political messages that sidestep ads loophole, as the upcoming US presidiental election this year puts more scrutiny on digital ad campaigns.
Among top 50 brand profiles, Instagram has a larger audience and nearly 20X more interactions than Facebook, according to Socialbakers’ new Q4 2019 Trends Report.
Facebook has launched a new tool that lets people see which apps, businesses and websites are sharing their information with the social network.
The Competition and Markets Authority (CMA) has said there is a "strong argument" for tougher regulation to cover the tech giants in the UK, as Google and Facebook are stifling competiton.
Tesco claimed the top spot in the definitive third annual Top 10 Christmas Ad Rankings by marketing technology company 4C.
Consumers are looking for ongoing Black Friday deals during the following Saturday and Sunday resulted in this year’s ‘Cyber Weekend’ being 26% larger than in 2018, according to new research.
The market for extended reality devices shows the typical signs of early volatility, but the long-term outlook for the technology remains positive, with lower prices and 5G connectivity will stimulate demand, according to new research.
With a new digital decade ahead, Wesley MacLaggan SVP Marketing at Marin Software, has given his take on the two top marketing trends for next year.
Facebook has launched a new tool that lest users bulk-export all their photos and videos to another service or social network in just a couple of clicks, starting with Google Photos.
From guacamole dances to Fortnite fridge destruction, 2019 marked another big year for video viral marketing case studies. Gaming, TikTok and brand purpose were key themes of the most popular ad content. To round off the year, our team has assembled 20 standout virals from around the world for your viewing pleasure…
Online market place for freelance services Fiverr has expanded into influencer marketing.
Following Nike’s divisive 2018 campaign ‘Dream Crazy’ featuring NFL star Colin Kaepernick, the sports giant launch the ‘Dream Crazier’ ad at the beginning of 2019, featuring Serna Williams, getting 11m views in the process.
This humorous and fun campaign from Bosch racked up 20 million views on YouTube and Facebook across 8 countries.
Facebook users in France and Germany are leaving the platform even faster than expected, according to new research.
News UK has launched ‘The Sun Social Studio’ a new Facebook video ad format, with The Perfume Shop as its first client.
Google has revamped its political ad rules, meaning audience adverts on Google search and YouTube will now be limited to the general categories of age, gender and general location.
John Lewis has launched its first ever joint Christmas ad with partner Waitrose featuring an excitable young dragon who derails festivities with his fiery breath.
With 2019 coming to an end, Socialbakers’ CEO Yuval Ben-Itzhak reflects on the year in marketing, and comments on what marketers can expect in his 2020 predictions.
Brits often shop online during work hours, with 1 in 2 admitting that they engage with marketing emails from brands within their personal accounts during the working day, according to new research.