Tying TV to business outcomes is a high priority across Europe, with advertisers tracking an average of 5 KPIs, according to a new pan-European study.
TV inflation will reach 7.1% for TV and Digital Video inflation will increase to 6.7% during 2020, according to new research.
Outdoor ad agency Kinetic has launched a new behavioural audience planning platform, Journeys, in a bid to transform the campaign planning capabilities in OOH media.
Ad tech firm Tappx has secured backing from the EU Horizon 2020 SME-1 fund to develop and launch the world’s first Programmatic Server-Side Ad Insertion solution for digital TV.
Youth media brand UNILAD has appointed Hotwire to promote its #BloodWithoutBias campaign aimed at raising awareness of the discriminatory policy in the UK’s blood donation system.
Cyber-attack — the words alone can be enough to incite panic. Between a lack of understanding and media sensationalism, any mention of a cyber-attack brings to mind catastrophic levels of damage.
The BBC has created a new app designed to help young people using mobile phones make smart choices, feel more confident and access advice tailored to how they’re feeling.
Facebook has launched a new tool that lest users bulk-export all their photos and videos to another service or social network in just a couple of clicks, starting with Google Photos.
Wavemaker UK and Digital Cinema Media (DCM) - in partnership with the Mayor of London - has launched trailers of six powerful films that capture young people’s views of life in the capital.
Following Nike’s divisive 2018 campaign ‘Dream Crazy’ featuring NFL star Colin Kaepernick, the sports giant launch the ‘Dream Crazier’ ad at the beginning of 2019, featuring Serna Williams, getting 11m views in the process.
This humorous and fun campaign from Bosch racked up 20 million views on YouTube and Facebook across 8 countries.
Web hosting company Hostinger offers 5 tips on how to create an authentic podcast that would last.
In October this year, Epic Games pulled a massive PR stunt that shrunk the world’s most popular game down to a single black hole.
Chipotle smashed TikTok viewing records this year with a dance challenge to mark National Guacamole day.
A transformational model is a requirement in today’s digital economy. Mike Shaw, International VP at dataxu offers three key tips to get more out of digital transformation at your company.
British armed forces charity Help for Heroes is running a new influencer marketing drive with rugby starts including Mike Tindall and Chris Robshaw.
Google has revamped its political ad rules, meaning audience adverts on Google search and YouTube will now be limited to the general categories of age, gender and general location.
Digital publishing revenues declined to £113.1m in Q2 2019, a 3.7% fall in comparison to Q2 2018, according to the latest Digital Publishers Revenue Index (DPRI), a quarterly report on UK publishing from the Association for Online Publishing (AOP) and Deloitte.
Shutterstock is announcing an unlimited music subscription priced at £129 a month, aimed at YouTubers, social media managers and podcast producers who can now license tracks as needed without worrying about the total price tag.
The UK Conservative party has come under criticism and received a warning from Twitter for misleading the public for renaming its social media account "factcheckUK" during the leaders' debate.