Streaming video rules mobile, with YouTube accounting for more than 25% of total worldwide mobile traffic by volume, followed by Facebook Video with 17%, according to new research.
Over the last decade we’ve seen the rise in social media influencers grow and saturate the market, but which online identities are generating the most attention? A new infographic looks at the most popular social media influencers (according to Google).
An 8-year old boy has been revealed as the highest earning YouTube star of 2019, overtaking PewDiePie, with almost 22 million subscribers.
Exercise bike and VR fitness company Peloton has faced a backlash over a “sexist” Christmas advert.
Mobile games maker Rovio is marking the countdown to the official 10th anniversary of Angry Birds on 11 December 2019 with a 'venting machine' in New York Times Square, turning people's 'anger' into prizes.
With the official Angry Birds 10th anniversary coming next month, Rovio Entertainment has kicked off the celebrations with a new campaign – titled “Bring the Anger” – that aims to show how anger can be converted into positive action.
There has been a huge impact celebrity influencers and social media has on driving millennials to be more active gardeners.
WPP media agency Wavemaker has partnered with L’Oréal to launch YSL Beauty’s bold new fragrance, Libre, with a captivating immersive campaign.
YouTube is rolling out large size masthead ads for TV screens, offering brands prominent placement within its TV app.
YouTube is phasing out exact counts for public facing channels from this week.
YouTube has released its Bumper Ads Leaderboard, which showcases the top 10 six-second adverts that people loved this year.
A 16-year-old has won $3 million (£2.42m) at the first-ever Fortnite World Cup finals, beating more than 40 million players around the world to win the grand prize, as brands increasingly turn their budgets to eSports sponsorships.
Shutterstock has announced its expanded motion offering made especially for filmmakers, YouTubers, vloggers, and game creators.
Over a quarter of Brits would be happy to buy a car online, having never seen the vehicle in person, according to new research.
Fashion brands are changing the way they engage with social media influencers and now regard their feeds as a billboard space that they are buying rather than an online community with which they want to engage.
This taboo-breaking campaign from Libresse (Essity FemCare brand in the Nordics, known as Bodyform in the UK) celebrated female genitalia in all its forms, fighting against myths, insecurities and stereotypes that women face every day.
Video streaming firm Roku has launched a new measurement tool designed to tempt ad budgets away from traditional TV, revealing audiences missed by TV ads
YouTube has announced that its Original content will soon be available totally free, in an ad-supported model, in a major move from the platform.
Burger King ran a guerrilla marketing campaign tricking influencers into raising brand awareness for their new dessert fries, but one of them has hit back. Vlogger Casey Niestat got annoyed at Burger King for tricking him into playing along with a stunt to help...
YouTube has banned creators from depicting “dangerous challenges and pranks”, after a wave of incidents prompted by a viral challenge involving driving blindfolded pushed it to act.