Digital Training Academy
Dublin | September 2008
These are some of the key takeouts from this Digital Training Academy things participants told us they learned…
- How digital can deliver for brand building too and its important to evaluation
- Need to match your brand message to the consumers mindset and in their own environment (that they 'want' to be in)
- Moving from websites to wider online marketing in our thinking and strategy
- A deeper understanding of digital marketing to enable me to challenge agencies and optimise design and search.
- I needed a good recap on the basics and needed the know how to ask the right questions.
- Need to understand consumer better and now I know how to
- It’s not just about the website
- Clear briefs to agencies
- Writing smarter and clearer objectives
- The importance of monitoring and evaluating our web campaigns
- More confidence in asking right questions of team and agency
- Need to stay more informed and less agency led
- The scope for greater consumer understanding
- The power of search engine optimization
- The tricks and tools for SEO
- Intuition in online and seeing it as an integrated channels
- Focus on the activities that really work rather than throwing money and effort at what our consumers aren't using.