Digital Leadership Academy
London | Matti Alderson | Chairman | Direct Marketing Commission | February 2009
“There can’t be anything better than hearing and learning from the kind of presentation you made yesterday to the Board of the Direct Marketing Commission. It will have a real impact on future policy. It was knowledgeable, professional, inclusive and captivating and we all wanted to listen for at least another couple of hours!You made it easy for us to understand. But of course everything that looks so seamless takes a huge amount of effort, thought, time, and in your own case an incomparable background in the subject of digital to put it together.
The buzz you created was exceptional. Digital is now an integral part of direct marketing and by reviewing the history and illustrating current issues so effectively for the Commission, by encouraging discussion and because of your unsurpassed expertise we all 'got it' faster and better; it gives us confidence that you're on the Board. And you prompted us to think more urgently and broadly about the increasing impact of digital on consumers and the DM industry because of your involvement in, and awareness of, the accelerating developments that will affect each of them.
We all appreciate it”