Pete Clifton

Digital Thought Leaders

Head of News Interactive, BBC.co.uk

May 2006

Pete Clifton heads the largest online news operation in the world. BBC News Interactive enjoys the support of a worldwide network of correspondents and the incredible BBC editorial machine. Already the site tops 4 million unique viewers a day, but now they are changing their publishing model to embrace convergence and user generated content. With the BBC's behaviour able to influence the UK online media market, all eyes are on London's White City to see how the new services perform.

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