Author and President of Crayon
August 2007
Joseph Jaffe is a passionate digital marketing thinker who puts massive energy into transforming traditional and new businesses. He feels that the whole marketing process needs a rebuild to capture the changes in consumer attitudes and online challenges for brands. In his ten points about the dramatic shift in the relations between consumers and marketers he indicates a path businesses should take.
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Look out for Joseph in London in March 2008. Contact the Digital team if you are interested in connecting together.
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