For many firms online marketing only means search. Retailers live and die by their position in the organic search rankings, and fight ever smarter battles in the bid wars for pay-per-click position. Money pouring into search marketing has kept search in pole position, accounting for over half of all the online ad spend in the UK. But now there’s a new kid on the block. So before its official launch in the UK, we caught up with Bing’s marketing manager in London. Cedric Chambaz told Danny Meadows-Klue the story of a new brand, a new approach and the big implications for agencies and advertisers fighting on the frontline in search battles.

June 2009

By day, he’s chief executive of a funky London agency called Taglab. They’re famous for a decade of building websites and online campaigns for global brands. But away from the web, Graham has been developing ideas around a new business principle – Secondomics. Drawing on psychology, biology, economics and game theory, he’s uncovered why often the real winners in the race are not the people who burn all their energy in being first to blaze a new trail, but those guys who coast in second; following the model and using half the effort. There’s certainly nothing of a coaster in Graham, but when he shared an early draft of his next book, we spotted a new Digital Thought Leader. Here’s what he told us…

May 2009

We caught up with Michael at the Styria Digital Congress in Austria where he was talking about the changing nature of branding. Brandtner is a leading thinker on brand strategy (and lives in Rohrbach, Austria). He’s an Associate of Ries & Ries (www.ries.com) and a vocational lecturer at the Graz University of Applied Sciences (Campus 02). He consults with national and international companies such as Dr. Schwabe, Neuburger, Internorm, Kodak, Müller-Milch, Wagner Pizza/Nestle or Unger Steel. We also enjoyed his book “Brandtner on Branding” that applies Darwin`s theory of evolution to the world of marketing and branding. Beside his consulting work he is a frequent speaker on the topics of branding and positioning. His website: www.michaelbrandtner.com.

February 2009

Stephen Haines was appointed Sales Director of Facebook in November 2007, bringing with him more than a decade of sales experience to the team. His skills in both creating and developing profitable commercial relationships are strategic in his role at Facebook.

Prior to starting at Facebook, Stephen spent four years at Yahoo! UK & Ireland as Head of Agency Strategy, generating consistent year on year double digit revenue growth. Having lead large sales teams over the years, Stephen has a wide experience of managing and harnessing the power of teams operationally and commercially and commands huge credibility for troubleshooting both internally and client-side.

February 2009

Pete Clifton, 46, is the BBC’s Head of Editorial Development, Multi-Media Journalism - one of the longest job titles in the organisation which puts him in charge of on demand developments across News, Sport and Weather. Before this he was Head of BBC News Interactive, the department responsible for the main News site, plus news to mobile phones, text on TV, interactive TV and outdoor spaces.

Before joining the BBC Pete was a news reporter on the Chronicle and Echo evening newspaper in Northampton, and later their cricket correspondent, covering a wide range of Northamptonshire defeats across the country. He went on to be a sports reporter at the Extel national news agency, before becoming the chief sub on the sports desk at the Press Association.

Away from work Pete likes exchanging dubious stories in bars, wine, playing the piano, attempting bad card tricks, bike riding, walking, golf, entertaining his four children, and occasionally his wife.

What is the next big challenge for the online news industry?
Said on: www.journalism.co.uk Oct 2005
How to make content available on different platforms. Beyond whatever website you are publishing on, how will the news be personalised? In what format? How will users want to receive their news? What about new ways of presenting content? The technical infrastructure? We will have to meet the on-demand age and be extremely nimble so that we can deliver whatever is needed, wherever it is needed

January 2009

From May 2005 has been general manager for consumer news at Reuters.co.uk, overseeing multimedia services for the internet, interactive TV and mobiles. His role involves product development, third party content deals and sales and marketing.

Mr Faircliff has worked for Telegraph.co.uk for seven years, most recently as general manager. He is also a board member of the Association of Online Publishers (AOP) and the IDM/IAB Digital Marketing Council.

January 2009

Bruce Daisley really wanted to write sitcoms. Too many hours spent beaming in front of programmes like 'Cheers', 'One Foot in the Grave', and 'Blackadder' gave him a ludicrously happy upbringing. The low standard of most other sitcoms gave him the misguided belief that he could do better.

Parallel with this dream he started his working career in 1993 at Media Sales & Marketing - part of Capital Radio. Shortly later he formed part of the start-up team of Emap On Air, with the ambition to change the way that radio was sold. His subsequent Emap career has been focussed on periods in radio - and five years building internet sales teams.

In 2001, a terse letter from the BBC suggested that 'Nowhere Slowly' his latest attempt at a sitcom 'lacked both comic wit and originality'. With that he laid down his pen and focussed on his media career. It was some consolation that his teams won Media Week Sales Team of the Year in 2005, and Campaign Sales Team of the Year in 2005 and 2006.

He moved across to join Google UK as Agency Leader in September 2008.

These days Bruce still considers himself a sitcom connoisseur; Flight of the Conchords, The Mighty Boosh, Peep Show and Curb Your Enthusiasm remind him how good the standard really can be.

Other achievements:

• Chairman of Association of Online Publishers Commercial Group
• Winner / presenter Media Week Sales Team of the Year 2005
• Winner Campaign Sales Team of Year 2005, 2006
• UK Representative - Cannes Lions Festival
• Emap Advertising Digital team soars up the league table: In the IPA top 20 sales points EA have moved from 17th position (of 20), that Bruce inherited to 7th position this time round.

Bruce Daisley’s Specialties:

Building award-winning, market-beating sales teams.

November 2008

Alex is a fan of Brands 2.0, eagerly talking about how people value brands and brands value people. Chatting with him at the regional internet congress in Zagreb, his passions about where brands are vs where they should be come through.