Digital Knowledge Centre - Thought Leaders

Viral marketing case studies – the best virals of 2011

Mon, 05 Dec 2011 16:54:52 +0000

2011 was a great year for viral marketing case studies. The entertainment bar is getting ever-higher, making viral marketing briefs among the toughest that any creative agency can receive. For a viral to really travel it needs the combination of a brilliant creative idea, the right timing for its audience and the right seeding. That’s why we collated together a few of our favourite viral marketing case studies from this year which clearly checked all the boxes. Grab a coffee, leave the browser open, sit back, relax, and enjoy…

Another newspaper bankruptcy; many more to come

Wed, 06 Apr 2011 13:36:04 +0000

Last week, the UK’s struggling Sport Media Group finally went into administration. The Daily Sport and Sunday Sport newspapers were never top on the sales figures from British the newsstands, but their slow death is a reminder that the challenges to the business models of media groups are far from over. Here’s why…

Digital minds: 60 second interview with the ASA’s Guy Parker

Fri, 24 Sep 2010 13:44:29 +0000

From March next year, online marketing will come under even greater scrutiny as the UK’s ad watchdog, the Advertising Standards Authority (ASA), extends its remit to cover brand websites and social media activity. As part of our Digital Minds series, Guy Parker, CEO at the ASA, spoke to Netimperative about the challenges of extending the remit, the role of behavioural advertising and the merits of cricket websites...

Digital minds: 60 seconds with Yahoo’s Pierre Naggar

Mon, 26 Apr 2010 16:22:19 +0000

Former managing director of 24/7 Real Media Pierre Naggar now leads Yahoo!’s direct response operations in the UK. In this interview, he talks to Danny Meadows-Klue about how far we’ve come since the dotcom bubble burst, why ‘last click wins’ metrics are soon to be a thing of the past, and the best ways for advertisers to reach their target audience.

Digital minds: 60 seconds with Reuters’ Tim Faircliff

Fri, 23 Apr 2010 16:01:28 +0000

Reuters is the grandfather in the news business. For over 150 years its correspondents have fed media and markets with the essential raw news and data. Over 2500 reporters (and many more stringers and freelancers) ensure whatever happens and whenever it happens, Reuters is there. On the eve of the launch of the new consumer facing Reuters UK website, Danny Meadows-Klue caught up with Tim Faircliff – driver of the Thomson Reuters’ consumer media brand - to find out what’s driving him.

Meet the new man at the MSN’s international helm

Tue, 30 Mar 2010 10:29:53 +0000

MSN created the concept of the portal, and with a new man at the helm of their international business, the portal is changing again. Danny Meadows-Klue challenges Geoff Sutton on the future of portals, media, advertising and consumer connections.

Digital minds: 60 seconds with Impact Radius’ Todd Crawford

Wed, 17 Mar 2010 16:31:50 +0000

Affiliate marketing veteran Todd Crawford helped launched Commission Junction back in 1998. Now the founder of new performance-based ad platform Impact Radius, he talks to Danny Meadows-Klue about the growth of cloud computing, the need for better mobile connectivity and why social media can never fully replace face-to-face meetings.

Something’s broken in digital Fleet Street; video ads look part of the answer

Tue, 23 Feb 2010 15:53:09 +0000

In this extended interview, former Telegraph Group Managing Director Hugo Drayton talks with Danny Meadows-Klue about the changing business models of online publishers, the weaknesses of the paywall model, his move into the video ad industry a year ago, and why video could be a critical revenue stream for web publishers…

Digital Minds: 60 seconds Eyeblaster’s Dean Donaldson

Tue, 16 Feb 2010 16:16:41 +0000

With more than 20 years of advertising and digital experience, Dean Donaldson is passionate about how creative technology is combined with brand messages to engage consumers. Now Director of Digital Experience at EyeBlaster, Dean speaks to Danny Meadows-Klue about intelligent fridges, the failings of CPC and how physical tags could soon be replacing cookies…

Digital Minds: 60 seconds with polar explorer Ben Saunders

Thu, 11 Feb 2010 16:27:27 +0000

Blogging from the North Pole, polar explorer and record-breaker Ben Saunders attracted millions of fans straight away. Using a simple PDA and a satellite phone, he proves the power great content has, and as a one man publishing business he shows how simple web media can be. Danny Meadows-Klue caught up with him in warmer climates to ask about blogs, technology and the role of the web in the most remote place on earth.

Digital Minds: 60 seconds with I Spy’s Jim Brigden

Wed, 10 Feb 2010 16:34:46 +0000

Industry veteran Jim Brigden is reknown for taking The Search Works from a £1m to £100m turnover business in just 3 years. Now working at I Spy Marketing, Jim talks to Danny Meadows-Klue about the growth of mobile, why marketers should treasure product reviews and the perils of embarrassing Facebook photos…

Digital Minds: 60 seconds with the BBC’s Tom Bowman

Thu, 04 Feb 2010 15:37:09 +0000

What impresses the man in charge of BBC’s worldwide ad sales? As part of our new Digital Minds series, we caught up with Tom Bowman, VP of strategy and operations at BBC Advertising Sales. Here, he talks with Danny Meadows-Klue about the emotional connection we have with mobiles, the possibilities of a Rwandan tech support team and Man City’s chances next season…

Digital Minds: 60 seconds with Lean Mean Fighting Machine’s Dave Bedwood

Tue, 02 Feb 2010 14:14:55 +0000

What goes on in the mind of a Webby-winning Creative Director? Continuing our new series of interviews with people shaping the digital landscape, we talk to Dave Bedwood, co-founder of creative agency Lean Mean Fighting Machine. Here, Dave talks candidly about how technology can never replace creativity, changing processes in campaign development and being The Beatles of the digital world…

Digital minds: 60 seconds with InSkin Media’s Hugo Drayton

Tue, 26 Jan 2010 16:01:07 +0000

After a decade of anticipation, convergence has brought online video into the mainstream of consumer behaviour. And it’s changed the nature of TV ads by combining the power of video story-telling with the best of targeting and the mass reach of today’s web. Yet many brands have missed web video altogether, and many publishers are so focussed on pay wall revenues of tomorrow, they’ve overlooked video ad revenues of today. As managing director of InSkin Media, Hugo Drayton is at the heart of where video meets the web. Here he talks with Danny Meadows-Klue about innovation, advertisers conservatism, and the false hype of 3D TV.

Digital Minds: 60 seconds with Fortune Cookie’s Justin Cooke

Tue, 26 Jan 2010 13:53:53 +0000

Welcome to Digital Minds. New for 2010 we’re bringing you regular interviews with people shaping the digital landscape. Justin Cooke founder of web design agency Fortune Cookie, talks with Danny Meadows-Klue about virtual mirrors, new content creation models and the endless possibilities of Facebook advertising.