Office stationary stalwart Post It notes are to get a digital twist this month, partnering with mobile app Evernote to make their paper notes ‘searchable and shareable’ if a user photographs them with their smartphone. 3M, the company behind Post It notes, will advertise its sticky notes as being "searchable and shareable" when photographed by [...]

Office stationary stalwart Post It notes are to get a digital twist this month, partnering with mobile app Evernote to make their paper notes ‘searchable and shareable’ if a user photographs them with their smartphone.


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3M, the company behind Post It notes, will advertise its sticky notes as being "searchable and shareable" when photographed by the Evernote program.
In addition it will sell special packs offering access to the app's premium features for up to three months.
The lineup for the new Post-it Super Sticky Notes includes electric blue, electric yellow, neon pink, and limeade.
The Evernote app has been designed to recognise these colors, automatically digitising and organising the notes into different categories.
In addition to the new array of 3-inch notes, Post-it also debuted an 11-by-11-inch version, Post-it Big Pads, and two note dispensers to keep desks tidy.
As part of this partnership, Post-it and Evernote will collaborate on products, license each other's brands and share revenue from note sales and app downloads.
"We view integration between digital and analog as very natural," Jesse Singh, 3M's vice president overseeing the Post-it brand, told Fast Company.
Evernote previously struck a similar deal with notebook maker Moleskine.
California-based Evernote has about 75 million users, up from 50 million in March.
It competes with Microsoft's OneNote and Google Keep, as well as smaller rivals such as Springpad.