Two Way Media has created an interactive TV application for BetfairTV, allowing users to place bets on current and upcoming football matches. The app runs on Samsung connected TV’s, and launches to coincide with the World Cup. The application, developed by Two Way Media’s in house team, receives data live from Betfair’s Football Exchange where [...]

Two Way Media has created an interactive TV application for BetfairTV, allowing users to place bets on current and upcoming football matches. The app runs on Samsung connected TV’s, and launches to coincide with the World Cup.
The application, developed by Two Way Media’s in house team, receives data live from Betfair’s Football Exchange where the markets and odds are constantly updated in line with the action on the pitch. Viewers can bet on individual matches or on the result of a whole competition; they can choose to bet on the winner, correct score, next goal or half time result. The application is part of a suite of games being developed by Two Way Media for Betfair.
23/06/2010


James Turner, Chief Executive at Two Way Media, said: “We are really excited about the launch of our first connected TV product; we believe that this platform is going to be extremely popular and it is especially interesting for us because we have always worked in the space where games meet TV. We know that TV viewers love to participate with live events, and there’s no bigger event than the World Cup to get people interacting”.
www.twowaymedia.co.uk
www.betfair.com