Digital ad firm DoubleClick has bought Tangozebra for £15m, writes Netimperitive. Tangozebra's rich media products will be merged with DoubleClick's DART platform to create an integrated management suite able to create, serve and track all digital advertising formats (including rich-media, podcasting and in-game advertising). DoubleClick is also planning to integrate mobile ad serving into its [...]

Digital ad firm DoubleClick has bought Tangozebra for £15m, writes Netimperitive. Tangozebra's rich media products will be merged with DoubleClick's DART platform to create an integrated management suite able to create, serve and track all digital advertising formats (including rich-media, podcasting and in-game advertising). DoubleClick is also planning to integrate mobile ad serving into its DART platform this year. Following the merger DoubleClick's team will grow to over 250 staff.Digi
News of the merger has been followed by reports that DoubleClick has been put up for sale for around $2bn (£1.1bn). Microsoft is said to be interested in buying the firm though has not made any public announcement.
From Netimperitive: http://www.netimperative.com, 01/03/2007
DoubleClick UK: http://emea.doubleclick.com/uk