Hitwise has been sold to Experian for $240m (£120m), writes The Guardian. The company will be integrated into Experian's Marketing Solutions division. Using data from ISPs Hitwise tracks nearly 1m website every day and reports on the online activities of over 25m consumers. The firm has grown its customer base by over 40% in the [...]

Hitwise has been sold to Experian for $240m (£120m), writes The Guardian. The company will be integrated into Experian's Marketing Solutions division. Using data from ISPs Hitwise tracks nearly 1m website every day and reports on the online activities of over 25m consumers. The firm has grown its customer base by over 40% in the last two years and now has over 1,200 clients including Google, eBay, AXA and HSBC. Hitwise has 200 employees across its New York, London and Melbourne offices and will now join other Experian-owned companies including email firm CheetahMail, consultancy Clarity Blue and the online shopping comparison site pricegrabber.com.
From The Guardian: http://www.guardian.co.uk, 19/04/2007
Hitwise: http://www.hitwise.com