Digital ad technology provider Eyeblaster is rebranding its entire company under the name of its flagship product, MediaMind. Effective immediately, the company will operate under its new brand at all offices worldwide. The name change follows the introduction of the MediaMind platform and its adoption as a primary marketing vehicle by hundreds of advertisers and [...]

Digital ad technology provider Eyeblaster is rebranding its entire company under the name of its flagship product, MediaMind. Effective immediately, the company will operate under its new brand at all offices worldwide.
The name change follows the introduction of the MediaMind platform and its adoption as a primary marketing vehicle by hundreds of advertisers and agencies worldwide. With this new name, the company has evolved to embrace the full cycle of intelligent advertising, providing a cross-channel solution for optimizing media opportunities and creative messages.
16/06/2010


“Rebranding our company as MediaMind reflects the growing success of our MediaMind platform.” said Gal Trifon, CEO and co-founder at Eyeblaster. “The new name reinforces the innovative vision we are known for and establishes a global foundation for maximizing advertiser opportunities.”
The company will retain the Eyeblaster trademark for enhanced rich media and video services.
The MediaMind platform will expand Rich Media campaigns with cross channel scope, message optimization, and powerful data insights to establish cutting edge consumer experiences.
www.MediaMind.com