Freeview is now on the main television set in 8.2m British homes according to new research from GfK, writes Brand Republic. Although BSkyB has 8.4m subscribers this figure also includes viewers in the Republic of Ireland (which Freeview does not serve). In total Freeview is now present in 11m UK homes, when all enabled TV [...]

Freeview is now on the main television set in 8.2m British homes according to new research from GfK, writes Brand Republic. Although BSkyB has 8.4m subscribers this figure also includes viewers in the Republic of Ireland (which Freeview does not serve). In total Freeview is now present in 11m UK homes, when all enabled TV sets are taken into account. Freeview is set to launch its new Freeview Playback digital TV recorder to compete with BSkyB's Sky+ service. The recorder will cost around £150 and will include an electronic TV guide, one-touch recording, pausing of live TV and automatic series recording. According to Freeview 1.7m digital boxes and integrated digital televisions were sold during Q1 and roughly half a million new households selected the service as a primary TV source.
From Brand Republic: http://www.brandrepublic.com, 19/04/2007
Freeview: http://www.freeview.co.uk