Lovefilm has struck deals with Sony and Samsung to stream movie rentals directly to viewers TV sets via an internet connection.The deal is expected to bring more than 2,000 films, to the TV manufacturers' latest sets, which can be connected directly to the internet. Lovefilm said the deals marks the first of many deals with [...]

Lovefilm has struck deals with Sony and Samsung to stream movie rentals directly to viewers TV sets via an internet connection.The deal is expected to bring more than 2,000 films, to the TV manufacturers' latest sets, which can be connected directly to the internet.
Lovefilm said the deals marks the first of many deals with technology companies, including producers of games consoles and other set-top boxes. The company has so far declined to give pricing plans for the TV distribution service.
19/03/2010


As part of the deal unlimited LOVEFiLM subscribers will be able to select the service as an icon on the menu bar of their Sony internet-enabled video devices.
Users can also search for titles through categories such as genre or "most watched" and should eventually be able to manage their DVD and Blu-ray rental lists
Speaking on the new feature, Simon Calver, chief executive of LOVEFiLM, commented: "LOVEFiLM has changed the face of entertainment in Europe and with our famous online DVD rental service... Being able to take this service directly into the living room with Sony, enabling members to have access to thousands of instantly available titles is an immensely exciting development." He added: "We expect to roll out the delivery platforms and continue to invest in digital content in the coming months."
A preview of the TV streaming, available from April 2010 is available to view through the LOVEFiLM website.