Here are the top digital marketing data and case studies that caught our eye. Big brands ‘appearing on sleazy website ads’ Many big brands ads from the likes of British Gas, Marks & Spencer, Cillit Bang and O2 are appearing on inappropriate websites, according to a news report this week. Top apps of 2014: Uber, [...]

Here are the top digital marketing data and case studies that caught our eye.

Big brands ‘appearing on sleazy website ads’

Many big brands ads from the likes of British Gas, Marks & Spencer, Cillit Bang and O2 are appearing on inappropriate websites, according to a news report this week.
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Top apps of 2014: Uber, Lyft and Tinder fastest risers

Last year, mobile apps came to account for the majority of all digital media time spent, a stunning milestone demonstrating how far apps have come in a relatively short period of time. This chart from comScore looks at the fastest rising apps in the US.
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Top smartphone and tablet destinations in the UK

Google Sites ranked as the top smartphone property reaching 28.3 million users across browser and apps, equivalent to 98.4 percent of the total smartphone population in January 2015, according to new research looking into the Top smartphone and tablet destinations in the UK.
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CASE STUDIES

CRM case study: Carling promises ‘Brighton or Barbados’ holidays to build customer database

Carling is among the latest brand to push hard into the CRM space with an aggressive database building campaign, offering holidays for an upcoming bank holiday weekend in the UK. The campaign aimed to increase the drinks brand’s database of opted-in valid customers as well as building brand equity, associating Carling with holiday weekends and giving people great experiences. This case study looks at how the ambitious campaign attracted much attention- but not always for the right reasons.
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Social issues case study: How brands are taking a stance (and winning fans) with LGBT advertising

Marketing entails more than just reaching the right person at the right time. Google and YouTube data looking at messages about diversity and equality for the LGBT community highlights some interesting results for Burger King and Honey Maid in the US.

YouTube case study: Android encourages viewers to skip ad (and gets people to watch whole 7 minutes)

How do you stop a YouTube viewer from skipping your ad after 5 seconds? When all else fails, how about a little reverse psychology? This original and engaging ad from Android pokes fun at the whole skippable ad culture with an amusing animation that has proved a hit on YouTube in its own right. See why it’s our video viral of the week below…